Apartment websites suck. There, I said it, and you know it’s true. The majority of apartment websites are about as high quality as those cheap restaurant websites. You know, the ones that have a downloadable menu that won’t actually download.
Yet, just about everyone shops for their next apartment online—94% of people in fact. In an industry where more leases and lower delinquencies are by definition what keep apartment owners and managers in business, why are managers displaying their property online in the suckiest of ways?
