If you’ve looked at the pumps lately, you know that gas isn’t cheap. So, the average apartment prospect will not waste their precious gallons to drive around aimlessly from one apartment to the next, without first doing their research. Instead, most renters will start their search online. Prospects want to know everything about a potential … Continue reading Apartment Websites: The Details Matter
Apartment websites suck. There, I said it, and you know it’s true. The majority of apartment websites are about as high quality as those cheap restaurant websites. You know, the ones that have a downloadable menu that won’t actually download.
Yet, just about everyone shops for their next apartment online—94% of people in fact. In an industry where more leases and lower delinquencies are by definition what keep apartment owners and managers in business, why are managers displaying their property online in the suckiest of ways?
