User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce. As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why … Continue reading Three hard truths on why user experience matters
Artificial intelligence has quickly integrated itself into various facets of our everyday lives–from shopping, healthcare, and security to customer support; AI has created waves across the technology sphere. The first adopters of the trend tout its efficiency, cost-effectiveness, risk aversion, and daily application. But, when you consider the multifamily market, do the same benefits apply? … Continue reading How AI is powering multifamily
You’ve been updating keywords, ensuring content stays relevant, and measuring your performance metrics often. Despite taking all the proper steps, one day during your daily check, you notice that your traffic drops substantially. Despite your almost immediate desire to fret, remain calm and rest assured that the issue will be resolved. Your first stop should … Continue reading Your website traffic just dropped, and this may be why
Have you ever wondered where your ads stand in relation to your competitors? This information is available at your fingertips with Google’s Ad’s Quality Score. With a ranking ranging from one to ten, it was designed as a diagnostic to help advertisers assess their ad relevance and keyword quality through the lens of users. Its … Continue reading Three tips to improve your Google Quality Score
Rentbot websites offer multifamily property managers added reassurance with a full suite of modern options that come standard with each site and are designed to save time and money. Unlike other design firms and online site creation services, each of our websites offer fully customizable features in a turnkey option with low monthly pricing, making … Continue reading Three reasons why Rentbot sites offer a greater bang for your buck
As we close out one year and enter into a new one, you’ll want to ensure that your website is ready too. Because trends, policies, traffic, and renters change throughout the year, it’s vital to ensure that your website remains sustainable and relevant to prospective renters. If you haven’t made adjustments throughout the year, the … Continue reading Can your website withstand another year?
Landing pages are one of the lesser-known and highly underrated marketing strategies for multifamily properties. In fact, a recent Unbounce study found that one in ten people who arrive on a landing page will become a lead. If you haven’t considered incorporating them into your marketing strategy, then you may be leaving quality leads on … Continue reading Have you considered a landing page?
There has been quite a bit of chatter circulating regarding the trajectory of the nation’s economy in the coming months. Many are leaning toward the onset of a recession, while others remain optimistic about a much-needed shift. Regardless, one thing is sure–inflation is here, prices are rising, and consumers feel the pinch. The multifamily industry … Continue reading How to market your property through a recession
Historically, fall is the “favorite season of the nation.” And, given the beauty that emerges amid sweater weather, our favorite comfort foods, and (dare I say) pumpkin spice lattes, it’s not too hard to see why. The coming of a new season impacts move-ins and creates additional opportunities for you to reach and engage with … Continue reading Embrace fall and increase engagement with these five marketing tips
In your online journey to rank at the top of Google’s search engine results pages (SERPs), you’ll most likely be accompanied by your competitors with the same intentions. Similar to your efforts, they’re also vying for that number one spot in the search results. If you’re not strategic and intentional with your marketing, they may … Continue reading Three ways to take your traffic back from your competitors
