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Marketing tips


Here’s how you can create an effective digital marketing strategy in five simple steps

Many multifamily communities recognize the benefits of investing in digital channels but do not have an official plan to support this investment and effectively engage their online prospects. Starting a digital marketing strategy can seem like a daunting task at first, but once you take the time to consider your goals, audience, and channels, the … Continue reading Here’s how you can create an effective digital marketing strategy in five simple steps

Five mistakes your designer may have made with your website

Investing in a website for your property is a pretty big deal. You’ve likely spent countless hours researching reputable designers, comparing pricing, and surfed the wide web for inspiration. Having finally landed on the “the one,” you trusted them to master the concepts of good web design and deliver a new website that provided a … Continue reading Five mistakes your designer may have made with your website

Top 5 Google ranking factors you need to consider this year

Search Engine Optimization (SEO) is a continually evolving process, making it quite the challenge for marketers to pinpoint the perfect areas to hone in on when trying to land a top spot in the SERPs. As Google continues to configure its ranking factors to cultivate the best user experience, it’s essential to heed the current … Continue reading Top 5 Google ranking factors you need to consider this year

Three ways you can make the most out of a limited Google Ads budget

If you’re ready to try Google Ads but have serious reservations because you’re currently running low on funds, don’t fret, you can still create significant moves. Whether you’re not quite ready to invest fully into Google Ads, are a relatively modest spender, or you just don’t have the financial flexibility to delve in quite yet, … Continue reading Three ways you can make the most out of a limited Google Ads budget

Is it time for you to try Tik Tok?

It’s the latest social media craze that has stolen the time and attention of Generation Z–the infamous Tik Tok. Nowadays, you can’t scroll through any social media channel or news station without someone mentioning the viral, short-form video platform. And with engagement surpassing that of Instagram, this fairly new sensation has attained over 500 million … Continue reading Is it time for you to try Tik Tok?

Conversions on the slope? Try these four tactics.

Conversions–they are the golden ticket of digital marketers everywhere. We all want them, our bottom line needs them, and many spend hundreds of thousands to land them. Despite your motivation, one thing holds true–a quality website is a high converting one. If your site is slacking in the conversion arena, you should start your journey … Continue reading Conversions on the slope? Try these four tactics.

Can your website accommodate today’s virtual leasing experience?

Many know by now the importance of a good property website. And, by “good,” I’m referring specifically to its conversion potential. After all, if your site isn’t offering you conversions, then what’s the point, right? As we tiptoe out of this pandemic, slowly but surely, many are revamping their sites to adapt to the changed … Continue reading Can your website accommodate today’s virtual leasing experience?

Should you market for resident retention too?

Connecting with prospective renters is a job in and of itself. We conduct hours of research to gauge perspective on our target, then develop strategic advertising plans with what we hope is the precise marketing mix that will sway them to sign a lease. Rarely, however, do current renters feel the love from a deliberate, … Continue reading Should you market for resident retention too?

Are these three PPC tasks on your daily checklist?

Reviewing your PPC campaign every day may seem like a daunting task at first mention, but so does squirming your way out of a significant campaign crisis at the final hour. In addition to setting you up for maximum success and fostering greater adaptability (which is the name of the PPC game) with your campaign, … Continue reading Are these three PPC tasks on your daily checklist?

Three reasons why Google Ads likely won’t work for you

Google Ads is the bread of butter of digital advertising, that’s for sure. But, are you ready for the investment? While Google Ads campaigns, when set up correctly and strategically, have the potential to increase conversions, traffic, and brand awareness for multifamily properties of all sizes, to reap the full potential of the platform, you’ll … Continue reading Three reasons why Google Ads likely won’t work for you