Our country has experienced a global pandemic, economic downturns, political strife, and many other life-changing scenarios within the past three years. All of these have created quite a bit of uncertainty, particularly as they relate to multifamily marketing. Given such times, it can be challenging to nail your marketing campaigns and score the desired responses. … Continue reading Three ways to adapt your marketing strategies to shifting times
Making your mark in the multifamily industry requires more effort than shining a light on your top features and amenities. You’ll need to appeal to the minds and hearts of potential renters genuinely and compellingly. You have to resonate with them in such a way that sparks emotions and builds connections. This requires telling your … Continue reading Here are five things you’ll need to tell your multifamily story more effectively
In today’s marketing world, personalization has become more critical than ever. As consumers, we expect a customized experience that caters to our unique needs and preferences. This is particularly true in the multifamily industry, where renters seek a home that meets their lifestyle needs and caters to their personality. It should not come as a … Continue reading Personalization is key to standing out in a crowded renter’s market
User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce. As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why … Continue reading Three hard truths on why user experience matters
Landing pages are one of the lesser-known and highly underrated marketing strategies for multifamily properties. In fact, a recent Unbounce study found that one in ten people who arrive on a landing page will become a lead. If you haven’t considered incorporating them into your marketing strategy, then you may be leaving quality leads on … Continue reading Have you considered a landing page?
Historically, fall is the “favorite season of the nation.” And, given the beauty that emerges amid sweater weather, our favorite comfort foods, and (dare I say) pumpkin spice lattes, it’s not too hard to see why. The coming of a new season impacts move-ins and creates additional opportunities for you to reach and engage with … Continue reading Embrace fall and increase engagement with these five marketing tips
Knowing and understanding your target audience is essential to any multifamily marketing strategy. As a baseline, you’ll want to know their interests, dislikes, media habits, and overall demographics. Knowing exactly who your target audience is does not only help you more efficiently manage resources but substantially increases your conversion potential. Here are three free tools … Continue reading Leverage these free insight tools to understand your target audience better
Video has quickly emerged as a primary means to attract, engage and convert users online–so much so that more than half of consumers want to see videos from the brands they support. Given the increasing demand for video, it has become a vital tool for marketers to leverage in their marketing efforts to reach desired … Continue reading Here’s how you can create engaging videos that your audience will appreciate
We all know the influence and power social media has had on society and, for many, our lives. Unsurprisingly, many businesses have found quite a bit of success leveraging these platforms. For the multifamily industry, the stories may be a tad different. To succeed on any social media platform as a multifamily marketer, you’ll want … Continue reading So you’ve decided to go social. Here’s what you’ll need to know to succeed.
With the same intentionality, intensity, and (dare I say) excitement that we prep our homes for spring, we should be applying towards our websites. While online marketing remains ever-changing, it’s important to keep up with the times. This entails performing regular website and SEO audits to ensure your site is fully optimized, and your online … Continue reading Five quick SEO tweaks you can make to make your site spring-ready
