There has been quite a bit of chatter circulating regarding the trajectory of the nation’s economy in the coming months. Many are leaning toward the onset of a recession, while others remain optimistic about a much-needed shift. Regardless, one thing is sure–inflation is here, prices are rising, and consumers feel the pinch. The multifamily industry … Continue reading How to market your property through a recession
Historically, fall is the “favorite season of the nation.” And, given the beauty that emerges amid sweater weather, our favorite comfort foods, and (dare I say) pumpkin spice lattes, it’s not too hard to see why. The coming of a new season impacts move-ins and creates additional opportunities for you to reach and engage with … Continue reading Embrace fall and increase engagement with these five marketing tips
You likely already know the importance of quality content in multifamily marketing. But what you may not know for sure is how to venture from conception to results. To get started with creating quality content to accompany your marketing planning, you’ll first need a content marketing plan.
Video has quickly emerged as a primary means to attract, engage and convert users online–so much so that more than half of consumers want to see videos from the brands they support. Given the increasing demand for video, it has become a vital tool for marketers to leverage in their marketing efforts to reach desired … Continue reading Here’s how you can create engaging videos that your audience will appreciate
We all know the influence and power social media has had on society and, for many, our lives. Unsurprisingly, many businesses have found quite a bit of success leveraging these platforms. For the multifamily industry, the stories may be a tad different. To succeed on any social media platform as a multifamily marketer, you’ll want … Continue reading So you’ve decided to go social. Here’s what you’ll need to know to succeed.
Many multifamily communities recognize the benefits of investing in digital channels but do not have an official plan to support this investment and effectively engage their online prospects. Starting a digital marketing strategy can seem like a daunting task at first, but once you take the time to consider your goals, audience, and channels, the … Continue reading Here’s how you can create an effective digital marketing strategy in five simple steps
It’s the latest social media craze that has stolen the time and attention of Generation Z–the infamous Tik Tok. Nowadays, you can’t scroll through any social media channel or news station without someone mentioning the viral, short-form video platform. And with engagement surpassing that of Instagram, this fairly new sensation has attained over 500 million … Continue reading Is it time for you to try Tik Tok?
Has social media been working for you or working you this year? Social media platforms can bring tremendous success for your property, but the challenge lies in crafting an effective strategy. Whether you’re completely new to social or just want an added boost to your existing strategy, we have you covered. Incorporate these five tips … Continue reading 5 tips to supercharge your social media marketing
Despite all of the shake-ups, trials, and tribulations this year has brought forth, one fact remains the same–the multifamily industry has been forever changed. Multifamily marketing in 2020 looked a lot different than its seemingly insipid predecessors. When a worldwide pandemic struck the world and stalled paychecks, induced hesitations, and forced renters to remain in … Continue reading The top five multifamily marketing trends in 2020
Overall, property reviews across the country have declined. This is likely due to limited interactions with staff, less move-ins/out, and overall greater tolerance for issues due to a heightened understanding of the circumstances. Google has even temporarily delayed its online review publishing due to limited staffing from COVID. But, one thing this pandemic has magnified … Continue reading Social media reviews are now more important than ever