User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce. As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why … Continue reading Three hard truths on why user experience matters
Can your website withstand another year?
As we close out one year and enter into a new one, you’ll want to ensure that your website is ready too. Because trends, policies, traffic, and renters change throughout the year, it’s vital to ensure that your website remains sustainable and relevant to prospective renters. If you haven’t made adjustments throughout the year, the … Continue reading Can your website withstand another year?
Three ways to take your traffic back from your competitors
In your online journey to rank at the top of Google’s search engine results pages (SERPs), you’ll most likely be accompanied by your competitors with the same intentions. Similar to your efforts, they’re also vying for that number one spot in the search results. If you’re not strategic and intentional with your marketing, they may … Continue reading Three ways to take your traffic back from your competitors
Five quick SEO tweaks you can make to make your site spring-ready
With the same intentionality, intensity, and (dare I say) excitement that we prep our homes for spring, we should be applying towards our websites. While online marketing remains ever-changing, it’s important to keep up with the times. This entails performing regular website and SEO audits to ensure your site is fully optimized, and your online … Continue reading Five quick SEO tweaks you can make to make your site spring-ready
Is your website hurting or helping your business?
Many are with the understanding that having a property website is a good thing, right? For starters, how else are your prospects supposed to locate you online? But what if that’s not always the case? Believe it or not, there are instances when having a website for your multifamily property can be detrimental to your … Continue reading Is your website hurting or helping your business?
Behind every SEO success is a healthy technical SEO
Generally speaking, search engine optimization is the process of catering one’s website to increase its chances of being seen in the search engines. Unlike with Google Ads, you cannot pay for placement with SEO, as everything occurs organically. While often, many seem to emphasize keywords and content heavily, other factors help influence the quality and … Continue reading Behind every SEO success is a healthy technical SEO
Make these three tweaks to your landing page to boost conversions
Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term. Overall, what separates quality … Continue reading Make these three tweaks to your landing page to boost conversions
New to multifamily? Here’s what you need to know
Whether you’re new to multifamily or old to multifamily but new to marketing, here’s what you should consider when embarking on your first marketing strategy.
Five rising marketing trends you’ll want to consider in 2022
I’m sure there won’t be much opposition when I say that 2021 gave us its fair share of excitement. We’ve teetered tottered in and out of lockdowns and virtual and in-person worlds too many times to count. Despite the rollercoaster of a journey the past year has been, the need to reach renters where they … Continue reading Five rising marketing trends you’ll want to consider in 2022
Four ways to use your Google Ads competition to improve your success
More times than not, in this industry, you will have competitors. Though they’ll likely be there for the long haul, you do not have to always view them in a negative light. Your competition can be leveraged as tools to provide valuable insight and upgrade your digital marketing efforts. In fact, your competitor can often … Continue reading Four ways to use your Google Ads competition to improve your success