Many are with the understanding that having a property website is a good thing, right? For starters, how else are your prospects supposed to locate you online? But what if that’s not always the case? Believe it or not, there are instances when having a website for your multifamily property can be detrimental to your … Continue reading Is your website hurting or helping your business?
Generally speaking, search engine optimization is the process of catering one’s website to increase its chances of being seen in the search engines. Unlike with Google Ads, you cannot pay for placement with SEO, as everything occurs organically. While often, many seem to emphasize keywords and content heavily, other factors help influence the quality and … Continue reading Behind every SEO success is a healthy technical SEO
Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term. Overall, what separates quality … Continue reading Make these three tweaks to your landing page to boost conversions
Whether you’re new to multifamily or old to multifamily but new to marketing, here’s what you should consider when embarking on your first marketing strategy.
I’m sure there won’t be much opposition when I say that 2021 gave us its fair share of excitement. We’ve teetered tottered in and out of lockdowns and virtual and in-person worlds too many times to count. Despite the rollercoaster of a journey the past year has been, the need to reach renters where they … Continue reading Five rising marketing trends you’ll want to consider in 2022
More times than not, in this industry, you will have competitors. Though they’ll likely be there for the long haul, you do not have to always view them in a negative light. Your competition can be leveraged as tools to provide valuable insight and upgrade your digital marketing efforts. In fact, your competitor can often … Continue reading Four ways to use your Google Ads competition to improve your success
Investing in a website for your property is a pretty big deal. You’ve likely spent countless hours researching reputable designers, comparing pricing, and surfed the wide web for inspiration. Having finally landed on the “the one,” you trusted them to master the concepts of good web design and deliver a new website that provided a … Continue reading Five mistakes your designer may have made with your website
Search Engine Optimization (SEO) is a continually evolving process, making it quite the challenge for marketers to pinpoint the perfect areas to hone in on when trying to land a top spot in the SERPs. As Google continues to configure its ranking factors to cultivate the best user experience, it’s essential to heed the current … Continue reading Top 5 Google ranking factors you need to consider this year
Conversions–they are the golden ticket of digital marketers everywhere. We all want them, our bottom line needs them, and many spend hundreds of thousands to land them. Despite your motivation, one thing holds true–a quality website is a high converting one. If your site is slacking in the conversion arena, you should start your journey … Continue reading Conversions on the slope? Try these four tactics.
Many know by now the importance of a good property website. And, by “good,” I’m referring specifically to its conversion potential. After all, if your site isn’t offering you conversions, then what’s the point, right? As we tiptoe out of this pandemic, slowly but surely, many are revamping their sites to adapt to the changed … Continue reading Can your website accommodate today’s virtual leasing experience?