Investing in a website for your property is a pretty big deal. You’ve likely spent countless hours researching reputable designers, comparing pricing, and surfed the wide web for inspiration. Having finally landed on the “the one,” you trusted them to master the concepts of good web design and deliver a new website that provided a … Continue reading Five mistakes your designer may have made with your website
Search Engine Optimization (SEO) is a continually evolving process, making it quite the challenge for marketers to pinpoint the perfect areas to hone in on when trying to land a top spot in the SERPs. As Google continues to configure its ranking factors to cultivate the best user experience, it’s essential to heed the current … Continue reading Top 5 Google ranking factors you need to consider this year
Conversions–they are the golden ticket of digital marketers everywhere. We all want them, our bottom line needs them, and many spend hundreds of thousands to land them. Despite your motivation, one thing holds true–a quality website is a high converting one. If your site is slacking in the conversion arena, you should start your journey … Continue reading Conversions on the slope? Try these four tactics.
Many know by now the importance of a good property website. And, by “good,” I’m referring specifically to its conversion potential. After all, if your site isn’t offering you conversions, then what’s the point, right? As we tiptoe out of this pandemic, slowly but surely, many are revamping their sites to adapt to the changed … Continue reading Can your website accommodate today’s virtual leasing experience?
Google Ads is the bread of butter of digital advertising, that’s for sure. But, are you ready for the investment? While Google Ads campaigns, when set up correctly and strategically, have the potential to increase conversions, traffic, and brand awareness for multifamily properties of all sizes, to reap the full potential of the platform, you’ll … Continue reading Three reasons why Google Ads likely won’t work for you
I’m willing to bet that, at some point in your life, you’ve heard that lightning never strikes the same place twice, bananas grow on trees, and bats are blind. But have you ever taken the time and energy to prove their validity? Well, it turns out, these are all myths and have been officially debunked … Continue reading Five common SEO myths that you thought were facts
Similar to our yearly physicals at the doctor’s office, it’s just as important to conduct regular “check-ups” on your SEO to see how well it’s functioning. Analyzing your website and its content frequently helps you to know if you’re operating at peak performance and receptibility with your users. It will also help identify any missed … Continue reading Have you performed an SEO site audit lately? It may be time.
We may still be in the midst of a worldwide pandemic, but that doesn’t mean your marketing resolutions have to remain on the back burner. Now’s the perfect time to take a deep dive into your 2021 marketing goals to improve the performance of your current advertising campaigns as well as those to come. To … Continue reading Three digital resolutions that should top your New Year’s to-do list
To say this year has presented its own set of challenges would be an understatement. The stresses that 2020 brought have been shared by residents, agents, and property managers alike. Many within the industry were forced to step up their game to appeal to their prospects in a new and different way. Others were left … Continue reading Give the gift of apartment marketing this holiday season
What your user sees goes beyond what meets the eye. Check out how these scientific principles play a part in how your prospects are likely to respond to your website.