Six Strategies for Maximizing Multifamily Marketing Success in a Small Team

In today’s competitive real estate market, successful multifamily marketing is essential for filling vacancies and ensuring maximum property profitability. While some of the larger property management companies may have expansive marketing departments at their disposal, smaller multifamily teams often have to achieve similar results with fewer resources. Thankfully, there are strategies that small teams can utilize to thrive.

If you’re on the smaller end, here are a few practical tips for your small multifamily marketing team that can make a big difference.

1. Understand Your Target Audience

Before tackling any marketing tactics, it’s important to define and understand your target audience. Consider demographics and psychographics, and develop renter personas. Who are your ideal renters? What are their preferences, needs, and pain points? Once you’re armed with this information, you can then tailor your marketing efforts effectively.

2. Create a User-Friendly Website

In today’s digital era, your website is typically the first point of contact between potential renters and your property. Ensure your website is mobile-friendly, loads quickly, and offers a seamless user experience. Include high-quality images, floor plans, pricing, and clear contact information. You’ll also want to optimize your website for SEO to improve your online visibility.

3. Use Social Media Strategically

Social media platforms like Facebook, Instagram, and LinkedIn are valuable platforms for multifamily marketers. Those who maintain active profiles and regularly post engaging content, like property photos, virtual tours, and community events, tend to experience the highest engagement. Consider running a targeted ad campaign to reach a wider audience or post frequent content like resident giveaways and decorating tips, among other resident experiences, to encourage engagement. Interaction with followers through comments and messages is also important for building a solid online presence.

4. Take Advantage of Google Ads

Advertising on platforms like Google Ads can be a great, cost-effective way to reach prospective renters actively searching for rental properties. You can set a budget, create engaging ad copy, and use relevant keywords to drive traffic to your website. Another great thing about Google Ads is that you can easily track your results and adjust your campaigns accordingly.

5. Invest in Virtual Tours & Automated Marketing

Smaller teams tend to have fewer resources at their disposal, but you can still create significant impressions. In today’s digital world, virtual tours and 3D walkthroughs have become one of the more powerful marketing assets. They help potential renters explore properties from the comfort of their homes, saving time and increasing engagement. Investing in these services can prove quite beneficial for your bottom line in the long run.

Additionally, there are several marketing automation tools on the market that can help smaller teams better streamline their efforts. You can take advantage of programs to automate email follow-ups, assist with leads, post on social media, and provide maintenance updates to free up more time for other, more strategic tasks.

6. Let Your Data Work for You

Data-driven decision-making is crucial for small multifamily marketing teams. Use analytics tools to track website traffic, email open rates, and ad performance. Adjust your strategies based on what the data reveals to optimize your marketing efforts over time.


Rentbot can help.

Whether your team is large or small, Rentbot can be your trusted partner in streamlining your property’s operations. We design websites tailored to your property that are guaranteed to reduce vacancies, convert leads into leases, and attract more high-quality leads. With Rentbot by your side, your team can save both valuable time and resources, allowing you to focus on what truly matters – providing excellent service to your tenants. Not to mention, we are dedicated to serving the unique needs of small and mid-sized properties, so your property is in good hands.

Learn more about how Rentbot can work for your team here.


About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.