Rentbot websites offer multifamily property managers added reassurance with a full suite of modern options that come standard with each site and are designed to save time and money. Unlike other design firms and online site creation services, each of our websites offer fully customizable features in a turnkey option with low monthly pricing, making … Continue reading Three reasons why Rentbot sites offer a greater bang for your buck
Can your website withstand another year?
As we close out one year and enter into a new one, you’ll want to ensure that your website is ready too. Because trends, policies, traffic, and renters change throughout the year, it’s vital to ensure that your website remains sustainable and relevant to prospective renters. If you haven’t made adjustments throughout the year, the … Continue reading Can your website withstand another year?
Content marketing planning 101: How to create your first content marketing plan
You likely already know the importance of quality content in multifamily marketing. But what you may not know for sure is how to venture from conception to results. To get started with creating quality content to accompany your marketing planning, you’ll first need a content marketing plan.
Five quick SEO tweaks you can make to make your site spring-ready
With the same intentionality, intensity, and (dare I say) excitement that we prep our homes for spring, we should be applying towards our websites. While online marketing remains ever-changing, it’s important to keep up with the times. This entails performing regular website and SEO audits to ensure your site is fully optimized, and your online … Continue reading Five quick SEO tweaks you can make to make your site spring-ready
Is your website hurting or helping your business?
Many are with the understanding that having a property website is a good thing, right? For starters, how else are your prospects supposed to locate you online? But what if that’s not always the case? Believe it or not, there are instances when having a website for your multifamily property can be detrimental to your … Continue reading Is your website hurting or helping your business?
Behind every SEO success is a healthy technical SEO
Generally speaking, search engine optimization is the process of catering one’s website to increase its chances of being seen in the search engines. Unlike with Google Ads, you cannot pay for placement with SEO, as everything occurs organically. While often, many seem to emphasize keywords and content heavily, other factors help influence the quality and … Continue reading Behind every SEO success is a healthy technical SEO
Make these three tweaks to your landing page to boost conversions
Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term. Overall, what separates quality … Continue reading Make these three tweaks to your landing page to boost conversions
Can you really afford to invest in Google Ads?
So, you’ve heard that Google Ads is the premier digital advertising medium for properties but are still unsure of its affordability. Don’t worry–it’s a very reasonable and common consideration. If you’re still on the fence about your investment, keep reading. Here’s the low down when it comes to affording Google Ads and how you can … Continue reading Can you really afford to invest in Google Ads?
New to multifamily? Here’s what you need to know
Whether you’re new to multifamily or old to multifamily but new to marketing, here’s what you should consider when embarking on your first marketing strategy.
Understand search intent and boost your SEO results
It’s no secret that search engine optimization can have a direct impact on one’s position in Google’s search engine results pages. By securing prime real estate on Google’s SERPs, you’re almost guaranteed to achieve greater and higher-quality leads. But, before you begin to reap the full suite of benefits that SEO offers, you’ll first need … Continue reading Understand search intent and boost your SEO results