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Here’s how you can create an effective digital marketing strategy in five simple steps

Many multifamily communities recognize the benefits of investing in digital channels but do not have an official plan to support this investment and effectively engage their online prospects. Starting a digital marketing strategy can seem like a daunting task at first, but once you take the time to consider your goals, audience, and channels, the … Continue reading Here’s how you can create an effective digital marketing strategy in five simple steps

Top 5 Google ranking factors you need to consider this year

Search Engine Optimization (SEO) is a continually evolving process, making it quite the challenge for marketers to pinpoint the perfect areas to hone in on when trying to land a top spot in the SERPs. As Google continues to configure its ranking factors to cultivate the best user experience, it’s essential to heed the current … Continue reading Top 5 Google ranking factors you need to consider this year

Three ways you can make the most out of a limited Google Ads budget

If you’re ready to try Google Ads but have serious reservations because you’re currently running low on funds, don’t fret, you can still create significant moves. Whether you’re not quite ready to invest fully into Google Ads, are a relatively modest spender, or you just don’t have the financial flexibility to delve in quite yet, … Continue reading Three ways you can make the most out of a limited Google Ads budget

Can your website accommodate today’s virtual leasing experience?

Many know by now the importance of a good property website. And, by “good,” I’m referring specifically to its conversion potential. After all, if your site isn’t offering you conversions, then what’s the point, right? As we tiptoe out of this pandemic, slowly but surely, many are revamping their sites to adapt to the changed … Continue reading Can your website accommodate today’s virtual leasing experience?

Are these three PPC tasks on your daily checklist?

Reviewing your PPC campaign every day may seem like a daunting task at first mention, but so does squirming your way out of a significant campaign crisis at the final hour. In addition to setting you up for maximum success and fostering greater adaptability (which is the name of the PPC game) with your campaign, … Continue reading Are these three PPC tasks on your daily checklist?

Three reasons why Google Ads likely won’t work for you

Google Ads is the bread of butter of digital advertising, that’s for sure. But, are you ready for the investment? While Google Ads campaigns, when set up correctly and strategically, have the potential to increase conversions, traffic, and brand awareness for multifamily properties of all sizes, to reap the full potential of the platform, you’ll … Continue reading Three reasons why Google Ads likely won’t work for you

Create more targeted PPC campaigns with these four strategies

Similar to their marketing counterparts, once you set up your pay-per-click (PPC) advertising campaigns, you can’t simply set it and forget it–especially not if you’re expecting results. Success with online advertising lies in consistency, attentiveness, responsiveness, and, most importantly, knowing your audience. Before you dive into your next PPC campaign, make sure you’ve first fine-tuned … Continue reading Create more targeted PPC campaigns with these four strategies

Five common SEO myths that you thought were facts

I’m willing to bet that, at some point in your life, you’ve heard that lightning never strikes the same place twice, bananas grow on trees, and bats are blind. But have you ever taken the time and energy to prove their validity? Well, it turns out, these are all myths and have been officially debunked … Continue reading Five common SEO myths that you thought were facts

Three digital resolutions that should top your New Year’s to-do list

We may still be in the midst of a worldwide pandemic, but that doesn’t mean your marketing resolutions have to remain on the back burner. Now’s the perfect time to take a deep dive into your 2021 marketing goals to improve the performance of your current advertising campaigns as well as those to come. To … Continue reading Three digital resolutions that should top your New Year’s to-do list

The most bang for your buck–Google Ads or ILS?

Many marketing budgets these days are pretty tight, and the pressure is on to make the smartest investments with the highest guarantee of a positive ROI for properties. So, when it comes to determining which advertising platform to choose, the lucky winner will offer high visibility, cost-effectiveness, and even higher conversion potential.  We’ve already broken … Continue reading The most bang for your buck–Google Ads or ILS?