In today’s marketing world, personalization has become more critical than ever. As consumers, we expect a customized experience that caters to our unique needs and preferences. This is particularly true in the multifamily industry, where renters seek a home that meets their lifestyle needs and caters to their personality. It should not come as a … Continue reading Personalization is key to standing out in a crowded renter’s market
The pandemic has undoubtedly created waves within the multifamily industry. As with many industries, we’ve had to re-adjust, reimagine and even remove several past practices and replace them with others that were more closely aligned with residents’ safety and occupational needs during that time. As we take small strides to inch away from a few … Continue reading Residents will be looking for these amenities post-COVID
Connecting with prospective renters is a job in and of itself. We conduct hours of research to gauge perspective on our target, then develop strategic advertising plans with what we hope is the precise marketing mix that will sway them to sign a lease. Rarely, however, do current renters feel the love from a deliberate, … Continue reading Should you market for resident retention too?
Overall, property reviews across the country have declined. This is likely due to limited interactions with staff, less move-ins/out, and overall greater tolerance for issues due to a heightened understanding of the circumstances. Google has even temporarily delayed its online review publishing due to limited staffing from COVID. But, one thing this pandemic has magnified … Continue reading Social media reviews are now more important than ever
As we approach 2020, take a look at these three trends you can look forward to in the multifamily housing industry in the coming year.
When thinking about sealing the deal with your own prospects, you have to consider how you can first build a relationship, followed by trust.
Good tenants are sometimes hard to find, and having unhappy tenants are just overall bad for business. Tenants with unresolved issues are less likely to renew and refer others to your property and are more likely to take to review sites first to publish their personal property experiences online. Knowing which top tenant complaints you … Continue reading Top apartment woes and how to fix them
Your multifamily property is unique in its own right. Though your community may have the ability to appeal to the masses, it is more likely that a specific segment of renters will actually call your place home. Knowing and understanding who this segment of renters is can make all the difference in your lead, conversion … Continue reading Keep your eye on the target
Convenience. It’s a luxury that we all deserve. So, why should your renters prove any different? Convenience can come in many shapes and forms; but, when it comes to the leasing industry, it mainly comes in the form of amenities. And we’re not just talking about your standard water, sewer and trash. As a property … Continue reading Not your average portal
Make it easy for someone to do a task, and more will do it—yes? This simple theory definitely holds true for the leasing world. If you make it easier for prospects to rent from you, then more renters are likely to cling towards you, and, soon, others will follow suit. It isn’t rocket science, yet … Continue reading Simplify your rental process