Connecting with prospective renters is a job in and of itself. We conduct hours of research to gauge perspective on our target, then develop strategic advertising plans with what we hope is the precise marketing mix that will sway them to sign a lease. Rarely, however, do current renters feel the love from a deliberate, well-planned marketing strategy; instead, they’re counted as residual with your other tactics. But, the problem is, both are audiences and assets, and you need each one to thrive. Setting aside the time, energy, and resources to focus on your current renters could result in higher retention rates, revenue, and referrals. Here are four key areas you’ll need to consider when marketing for retention.
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