Connecting with prospective renters is a job in and of itself. We conduct hours of research to gauge perspective on our target, then develop strategic advertising plans with what we hope is the precise marketing mix that will sway them to sign a lease. Rarely, however, do current renters feel the love from a deliberate, … Continue reading Should you market for resident retention too?
Life amidst a pandemic has rightfully altered many renters’ non-negotiables when it comes to apartment amenities. With stay-at-home orders in place for what has seemed to be the long haul, many once valued pre-COVID features have fallen second to more functional conveniences that allow multifamily residents to live, work, and play safely in one building–and … Continue reading What renters will want in 2021
In today’s world of frequent communication, the majority of apartment dwellers actually want to hear from management. If you’re still wrestling with the idea of how to effectively communicate change to your tenants, start here.
When thinking about sealing the deal with your own prospects, you have to consider how you can first build a relationship, followed by trust.
We’re just departing primary leasing season, and things are looking pretty ideal for the multifamily housing market right about now. Apartment demand is now 11% higher than in 2018, and rents are up an average of 3% nationally. What’s more is that 82% of renters now feel as though renting is more affordable than owning … Continue reading Want more Millennials? You may have to go green.
The next time you think about ignoring that online property review–think again. Turns out, online reviews actually do help improve local search rankings with the added potential of elevating your visibility —actually, so much so that online reviews are estimated to make up about 10% of how Google decides to rank web search results. Not … Continue reading Need an SEO bump? Respond to that review.
Good tenants are sometimes hard to find, and having unhappy tenants are just overall bad for business. Tenants with unresolved issues are less likely to renew and refer others to your property and are more likely to take to review sites first to publish their personal property experiences online. Knowing which top tenant complaints you … Continue reading Top apartment woes and how to fix them
Your multifamily property is unique in its own right. Though your community may have the ability to appeal to the masses, it is more likely that a specific segment of renters will actually call your place home. Knowing and understanding who this segment of renters is can make all the difference in your lead, conversion … Continue reading Keep your eye on the target
Convenience. It’s a luxury that we all deserve. So, why should your renters prove any different? Convenience can come in many shapes and forms; but, when it comes to the leasing industry, it mainly comes in the form of amenities. And we’re not just talking about your standard water, sewer and trash. As a property … Continue reading Not your average portal
Reviews have become an extremely popular tool for consumers to utilize in their daily purchasing habits—apartments included. They have become so important that an Apartments.com survey recently uncovered that 80 percent of renters actually use these reviews during their apartment search process, and more than three quarters of renters consider reviews and recommendations to be … Continue reading Boost your SEO and reputation with online reviews