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Google Ads


Make these three tweaks to your landing page to boost conversions

Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term. Overall, what separates quality … Continue reading Make these three tweaks to your landing page to boost conversions

Can you really afford to invest in Google Ads?

So, you’ve heard that Google Ads is the premier digital advertising medium for properties but are still unsure of its affordability. Don’t worry–it’s a very reasonable and common consideration. If you’re still on the fence about your investment, keep reading.  Here’s the low down when it comes to affording Google Ads and how you can … Continue reading Can you really afford to invest in Google Ads?

Recharge your marketing in seven days

It’s hard to believe 2022 is already here. With yet another year of the pandemic under our belts, many can probably attest to one hard truth–that a good majority of your marketing efforts have fallen to the wayside. Whether the cause was due to reduced efforts related to combating COVID crises, limited funds resulting from … Continue reading Recharge your marketing in seven days

Google Ads–the gift that keeps on giving

Google Ads is a cost-effective way for properties to reach prospects and break through a somewhat flooded digital online landscape. It’s the perfect holiday gift for those looking for a high-performing advertising option that offers maximum control, streamlined targeting, and continued ROI for the long haul.     

Four ways to use your Google Ads competition to improve your success

More times than not, in this industry, you will have competitors. Though they’ll likely be there for the long haul, you do not have to always view them in a negative light. Your competition can be leveraged as tools to provide valuable insight and upgrade your digital marketing efforts. In fact, your competitor can often … Continue reading Four ways to use your Google Ads competition to improve your success

It pays to rank highly on Google’s SERPs. Here’s why.

Given the emergence of search engine optimization (SEO) and paid placement advertising, securing a prime position in Google’s search engine results pages has become a pretty competitive sport. Businesses alike are all trying to finagle the most effective strategies for their website, all in efforts to achieve one goal–land a top spot at Google’s podium. … Continue reading It pays to rank highly on Google’s SERPs. Here’s why.

Five mistakes your designer may have made with your website

Investing in a website for your property is a pretty big deal. You’ve likely spent countless hours researching reputable designers, comparing pricing, and surfed the wide web for inspiration. Having finally landed on the “the one,” you trusted them to master the concepts of good web design and deliver a new website that provided a … Continue reading Five mistakes your designer may have made with your website

Top 5 Google ranking factors you need to consider this year

Search Engine Optimization (SEO) is a continually evolving process, making it quite the challenge for marketers to pinpoint the perfect areas to hone in on when trying to land a top spot in the SERPs. As Google continues to configure its ranking factors to cultivate the best user experience, it’s essential to heed the current … Continue reading Top 5 Google ranking factors you need to consider this year

Three ways you can make the most out of a limited Google Ads budget

If you’re ready to try Google Ads but have serious reservations because you’re currently running low on funds, don’t fret, you can still create significant moves. Whether you’re not quite ready to invest fully into Google Ads, are a relatively modest spender, or you just don’t have the financial flexibility to delve in quite yet, … Continue reading Three ways you can make the most out of a limited Google Ads budget