It’s hard to believe 2022 is already here. With yet another year of the pandemic under our belts, many can probably attest to one hard truth–that a good majority of your marketing efforts have fallen to the wayside. Whether the cause was due to reduced efforts related to combating COVID crises, limited funds resulting from less traffic, or simply reprioritization, it’s likely safe to safe that a revamp is in order.
We’ve pulled seven tips that you can tackle over the next several days to recharge your marketing and position you for a fresh start in the new year.
Day 1–Update your website.
It’s been a long year, which means you’ve likely experienced quite a bit of change. Now is the time if you haven’t had the chance to update your property website accordingly. A current website promotes greater site engagement and has the potential to impact your search engine optimization (SEO) positively.
Day 2–Create/optimize your Google My Business page.
Google My Business is a free listing tool that allows you to highlight essential business information, connect with prospective customers, and display offerings. You’ll want to claim your business first and then optimize it by completing each section, incorporating photos, interacting with reviews, and posting updates as needed.
Day 3–Incorporate SEO into your existing pages.
With more than 50% of traffic coming from organic search, the need to optimize your web pages is essential. If you want to rank on Google nowadays, you’ll have to incorporate SEO. You can accomplish this by researching keywords for your industry and audience and updating pages to ensure they’re strategically included. These simple actions let Google know that your site is the most relevant to your prospects’ searches.
Day 4–Review your marketing strategy.
It’s always a good idea to revisit your marketing strategy often to ensure your audiences are being reached, your content is resonating, and your users are converting. You will want to pay special attention to your top key performance indicators and analytics and take note of all shifts and areas of opportunity. This is also the time to consider incorporating new tactics, advertising platforms or replacing existing ones.
Day 5–Optimize your site for mobile.
Mobile search accounts for nearly half of the internet traffic worldwide. Given the heavy influence of mobile today, if your site is not currently optimized for mobile, then you’re already behind the curve and could be reducing your conversion potential by more than 50%. You can consult a quality designer who can better optimize your site or secure an optimized Rentbot site here.
Day 6–Consider an investment in Google Ads.
As the gold standard for online advertising, Google Ads offers investors precise targeting, higher quality leads, immediate website traffic, and measurable results with a controlled budget. If you’re currently using other advertising platforms to promote your property, you may want to compare and contrast how Google Ads stands up in terms of conversion potential.
Day 7–Revamp your media.
In preparation for the new year, you’ll want to take inventory of all of the images and videos on your website. If they’re a little outdated or have not had many eyes on them, it may be time to replace them. High-quality media content is statistically proven to increase site engagement and overall brand perception. Whenever possible, utilize professional cameras and video editing to ensure you’re maximizing efforts across the board. Remember, quality is key.
Rentbot can help.
If you’ve found yourself approaching the start of a new year with the same marketing efforts and minimal results, it’s time to revamp, and soon. Whether your overhaul consists of a new website or enhanced digital marketing strategies, like Google Ads or SEO, we can help.
Rentbot has a proven track record of helping properties like yours attract, convert, and retain tenants. And with budget-friendly pricing, turnkey support, and no annual contract, you’ll be able to quickly turn your site into a lead-generating machine without breaking the bank. If you’re ready for new and improved property results in 2022, set up your free consultation now.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.