Many multifamily communities recognize the benefits of investing in digital channels but do not have an official plan to support this investment and effectively engage their online prospects. Starting a digital marketing strategy can seem like a daunting task at first, but once you take the time to consider your goals, audience, and channels, the … Continue reading Here’s how you can create an effective digital marketing strategy in five simple steps
Search Engine Optimization (SEO) is a continually evolving process, making it quite the challenge for marketers to pinpoint the perfect areas to hone in on when trying to land a top spot in the SERPs. As Google continues to configure its ranking factors to cultivate the best user experience, it’s essential to heed the current … Continue reading Top 5 Google ranking factors you need to consider this year
If you’re ready to try Google Ads but have serious reservations because you’re currently running low on funds, don’t fret, you can still create significant moves. Whether you’re not quite ready to invest fully into Google Ads, are a relatively modest spender, or you just don’t have the financial flexibility to delve in quite yet, … Continue reading Three ways you can make the most out of a limited Google Ads budget
It’s the latest social media craze that has stolen the time and attention of Generation Z–the infamous Tik Tok. Nowadays, you can’t scroll through any social media channel or news station without someone mentioning the viral, short-form video platform. And with engagement surpassing that of Instagram, this fairly new sensation has attained over 500 million … Continue reading Is it time for you to try Tik Tok?
Reviewing your PPC campaign every day may seem like a daunting task at first mention, but so does squirming your way out of a significant campaign crisis at the final hour. In addition to setting you up for maximum success and fostering greater adaptability (which is the name of the PPC game) with your campaign, … Continue reading Are these three PPC tasks on your daily checklist?
Google Ads is the bread of butter of digital advertising, that’s for sure. But, are you ready for the investment? While Google Ads campaigns, when set up correctly and strategically, have the potential to increase conversions, traffic, and brand awareness for multifamily properties of all sizes, to reap the full potential of the platform, you’ll … Continue reading Three reasons why Google Ads likely won’t work for you
Similar to their marketing counterparts, once you set up your pay-per-click (PPC) advertising campaigns, you can’t simply set it and forget it–especially not if you’re expecting results. Success with online advertising lies in consistency, attentiveness, responsiveness, and, most importantly, knowing your audience. Before you dive into your next PPC campaign, make sure you’ve first fine-tuned … Continue reading Create more targeted PPC campaigns with these four strategies
Has social media been working for you or working you this year? Social media platforms can bring tremendous success for your property, but the challenge lies in crafting an effective strategy. Whether you’re completely new to social or just want an added boost to your existing strategy, we have you covered. Incorporate these five tips … Continue reading 5 tips to supercharge your social media marketing
Thankfully, we’ve put 2020 (and all of its chaotic glory) to rest, but this also means that many of the top trends that we found to be effective may not be as relevant in 2021. The digital marketing world in and of itself is ever-changing, with new technologies and trends emerging quite frequently, oftentimes making … Continue reading Five digital marketing tools predicted to take-off in 2021
Many marketing budgets these days are pretty tight, and the pressure is on to make the smartest investments with the highest guarantee of a positive ROI for properties. So, when it comes to determining which advertising platform to choose, the lucky winner will offer high visibility, cost-effectiveness, and even higher conversion potential. We’ve already broken … Continue reading The most bang for your buck–Google Ads or ILS?