Landing pages are one of the lesser-known and highly underrated marketing strategies for multifamily properties. In fact, a recent Unbounce study found that one in ten people who arrive on a landing page will become a lead. If you haven’t considered incorporating them into your marketing strategy, then you may be leaving quality leads on … Continue reading Have you considered a landing page?
You likely already know the importance of quality content in multifamily marketing. But what you may not know for sure is how to venture from conception to results. To get started with creating quality content to accompany your marketing planning, you’ll first need a content marketing plan.
Work smarter, not harder–this seems to be life’s mantra. Though you may have heard this phrase thousands of times, how often have you applied its wisdom? It seems that Google has taken this phrase to heart and has designed a performance planner to help you do just this.
So, you’ve heard that Google Ads is the premier digital advertising medium for properties but are still unsure of its affordability. Don’t worry–it’s a very reasonable and common consideration. If you’re still on the fence about your investment, keep reading. Here’s the low down when it comes to affording Google Ads and how you can … Continue reading Can you really afford to invest in Google Ads?
Whether you’re new to multifamily or old to multifamily but new to marketing, here’s what you should consider when embarking on your first marketing strategy.
I’m sure there won’t be much opposition when I say that 2021 gave us its fair share of excitement. We’ve teetered tottered in and out of lockdowns and virtual and in-person worlds too many times to count. Despite the rollercoaster of a journey the past year has been, the need to reach renters where they … Continue reading Five rising marketing trends you’ll want to consider in 2022
Google Ads is a cost-effective way for properties to reach prospects and break through a somewhat flooded digital online landscape. It’s the perfect holiday gift for those looking for a high-performing advertising option that offers maximum control, streamlined targeting, and continued ROI for the long haul.
Given the emergence of search engine optimization (SEO) and paid placement advertising, securing a prime position in Google’s search engine results pages has become a pretty competitive sport. Businesses alike are all trying to finagle the most effective strategies for their website, all in efforts to achieve one goal–land a top spot at Google’s podium. … Continue reading It pays to rank highly on Google’s SERPs. Here’s why.
If you’re ready to try Google Ads but have serious reservations because you’re currently running low on funds, don’t fret, you can still create significant moves. Whether you’re not quite ready to invest fully into Google Ads, are a relatively modest spender, or you just don’t have the financial flexibility to delve in quite yet, … Continue reading Three ways you can make the most out of a limited Google Ads budget
Reviewing your PPC campaign every day may seem like a daunting task at first mention, but so does squirming your way out of a significant campaign crisis at the final hour. In addition to setting you up for maximum success and fostering greater adaptability (which is the name of the PPC game) with your campaign, … Continue reading Are these three PPC tasks on your daily checklist?