Work smarter, not harder–this seems to be life’s mantra. Though you may have heard this phrase thousands of times, how often have you applied its wisdom? It seems that Google has taken this phrase to heart and has designed a performance planner to help you do just this.
With the same intentionality, intensity, and (dare I say) excitement that we prep our homes for spring, we should be applying towards our websites. While online marketing remains ever-changing, it’s important to keep up with the times. This entails performing regular website and SEO audits to ensure your site is fully optimized, and your online … Continue reading Five quick SEO tweaks you can make to make your site spring-ready
Many are with the understanding that having a property website is a good thing, right? For starters, how else are your prospects supposed to locate you online? But what if that’s not always the case? Believe it or not, there are instances when having a website for your multifamily property can be detrimental to your … Continue reading Is your website hurting or helping your business?
The pandemic has undoubtedly created waves within the multifamily industry. As with many industries, we’ve had to re-adjust, reimagine and even remove several past practices and replace them with others that were more closely aligned with residents’ safety and occupational needs during that time. As we take small strides to inch away from a few … Continue reading Residents will be looking for these amenities post-COVID
Generally speaking, search engine optimization is the process of catering one’s website to increase its chances of being seen in the search engines. Unlike with Google Ads, you cannot pay for placement with SEO, as everything occurs organically. While often, many seem to emphasize keywords and content heavily, other factors help influence the quality and … Continue reading Behind every SEO success is a healthy technical SEO
Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term. Overall, what separates quality … Continue reading Make these three tweaks to your landing page to boost conversions
So, you’ve heard that Google Ads is the premier digital advertising medium for properties but are still unsure of its affordability. Don’t worry–it’s a very reasonable and common consideration. If you’re still on the fence about your investment, keep reading. Here’s the low down when it comes to affording Google Ads and how you can … Continue reading Can you really afford to invest in Google Ads?
Whether you’re new to multifamily or old to multifamily but new to marketing, here’s what you should consider when embarking on your first marketing strategy.
It’s no secret that search engine optimization can have a direct impact on one’s position in Google’s search engine results pages. By securing prime real estate on Google’s SERPs, you’re almost guaranteed to achieve greater and higher-quality leads. But, before you begin to reap the full suite of benefits that SEO offers, you’ll first need … Continue reading Understand search intent and boost your SEO results
I’m sure there won’t be much opposition when I say that 2021 gave us its fair share of excitement. We’ve teetered tottered in and out of lockdowns and virtual and in-person worlds too many times to count. Despite the rollercoaster of a journey the past year has been, the need to reach renters where they … Continue reading Five rising marketing trends you’ll want to consider in 2022