Making your mark in the multifamily industry requires more effort than shining a light on your top features and amenities. You’ll need to appeal to the minds and hearts of potential renters genuinely and compellingly. You have to resonate with them in such a way that sparks emotions and builds connections. This requires telling your … Continue reading Here are five things you’ll need to tell your multifamily story more effectively
In a competitive multifamily market, those who experience the most success are not just incubators of creativity coupled with a stroke of good luck; rather, they’re armed with the goods–all things data. When leveraged properly, data analytics can completely transform your marketing strategy, creating new pathways for extended growth and success. From website analytics to … Continue reading Four ways to harness the power of data to boost your multifamily marketing strategies
The summer season is most often considered prime time for apartment leasing. With the favorable weather and seemingly increased mobility, more potential renters are filling their longer days by actively searching for their next place to call home. Now’s the perfect time if you haven’t refreshed your property and revamped your marketing for the summer … Continue reading Are you ready for the summer leasing season?
As a multifamily property marketer, driving web traffic to your website is a crucial step in attracting potential residents, as this is your primary marketing tool. However, the true measure of success lies in converting this web traffic into actual leases. Here are five proven strategies that can help you optimize your website and transform … Continue reading Five strategies for multifamily property managers to convert web traffic to leases
In today’s marketing world, personalization has become more critical than ever. As consumers, we expect a customized experience that caters to our unique needs and preferences. This is particularly true in the multifamily industry, where renters seek a home that meets their lifestyle needs and caters to their personality. It should not come as a … Continue reading Personalization is key to standing out in a crowded renter’s market
With over 100 million users and a website scoring 1 billion visits each month, ChatGPT has taken the world by storm. Launched just short of a year ago, this infamous artificial intelligence (AI) chatbot has been the leading subject on news stations, in classrooms, and among friend circles worldwide. Driven by AI technology, the tool … Continue reading Curious about ChatGPT? Here’s how you can take advantage of the tool
Background: The client developed a new property and needed a website fast. After using WIX to create an initial website, they realized they needed something better looking and specific for the needs of the multifamily industry. With clunky navigation and pages that weren’t uniform, this website was not reflecting the luxuries this property had to … Continue reading Rentbot’s Newest Design Helps New Luxury Apartment’s Lease Up
User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce. As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why … Continue reading Three hard truths on why user experience matters
Artificial intelligence has quickly integrated itself into various facets of our everyday lives–from shopping, healthcare, and security to customer support; AI has created waves across the technology sphere. The first adopters of the trend tout its efficiency, cost-effectiveness, risk aversion, and daily application. But, when you consider the multifamily market, do the same benefits apply? … Continue reading How AI is powering multifamily
You’ve been updating keywords, ensuring content stays relevant, and measuring your performance metrics often. Despite taking all the proper steps, one day during your daily check, you notice that your traffic drops substantially. Despite your almost immediate desire to fret, remain calm and rest assured that the issue will be resolved. Your first stop should … Continue reading Your website traffic just dropped, and this may be why
