Rentbot Blog

Writing to Sell in a Mobile World

Responsive website? Check! HD photos? Check! Content that engages mobile users? –cricket chirps– Looks like you’ve invested your marketing dollars into a responsive website that could put your competitors to shame. With your creative, yet functional layout, beautiful property photos…

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Not your average portal

Convenience. It’s a luxury that we all deserve. So, why should your renters prove any different? Convenience can come in many shapes and forms; but, when it comes to the leasing industry, it mainly comes in the form of amenities….

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Survive Facebook’s recent news feed update

Recently, Facebook announced that it would alter its news feed algorithm in efforts to create a more personal experience. Users will soon begin to see more content from friends, family and groups and less public content, like posts from businesses,…

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Boost your SEO and reputation with online reviews

Reviews have become an extremely popular tool for consumers to utilize in their daily purchasing habits—apartments included.  They have become so important that an Apartments.com survey recently uncovered that 80 percent of renters actually use these reviews during their apartment…

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4 Signs your Apartment SEO isn’t Working

So, you have made the investment in search engine optimization, but has it worked? Your walk-in traffic may have increased, and your inbox may be more full than usual. But, is your SEO the culprit, or your normal marketing strategy?…

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Open your Communication Streams, Sign More Leases

We all know the apartment leasing industry can get pretty hectic sometimes—and this may even be an understatement. Between the callbacks, fulfilling maintenance requests and marketing, the communication loop has a tendency to rupture at certain points every now and…

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Mobile on the Mind

The smart phone and tablet have forever altered the consumer buying process. Now a days, when consumers want information, they turn to their mobile device first. So, it may not be surprising to know that mobile searching has surpassed the…

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New Google changes, big property impacts

Google has been pretty busy over the past two months working on SEO site improvements for businesses and searchers alike. Though some of these updates were minor in nature, others will certainly have a major impact on your property and…

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Stay ahead of your competitors with SEO

No matter what business you’re in, it’s always important for you to keep one eye on your competitors at all times. Keeping tabs on the competition allows you gain a deeper understanding of some of their best practices and marketing…

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It’s Time to Refocus your Priorities

Digital marketing has long evolved from your simple online ads and incentivized product offers. Consumers are changing the way that they interact and engage with brands today. With the customer experience at the center of most every marketing strategy, marketers…

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