It’s the million dollar question all property managers and owners alike struggle to find an answer to daily–how can I lower my operating expenses?
Is it a tracking issue, optimization problem, site failure…? If this has happened to you before, you probably know all too well the mix of emotions that soon follows–shock, confusion, anger, then more shock–before transitioning to problem-solving mode. While all of these emotions are very natural reactions to have in these circumstances, if you find … Continue reading How to diagnose a traffic dip
We all know that search engine optimization (SEO) is a must, but, do you know actually why? SEO is important to securing the level of online traffic your property’s website deserves, while creating the optimal user experience. This important tool is now more important than ever before. It ensures that your website is easy for … Continue reading The Top 5 Commandments of SEO
Just when you thought you had your visitors right where you wanted them, Google Chrome drops another bomb—“not secure” warnings.
We are extremely excited to announce the launch of the newly designed Rentbot website! In efforts to provide you with greater access and to Rentbot’s capabilities and a more personal experience, we’ve introduced new content, features and a demo center, ultimately helping you make the right decisions for your property.
Google has officially taken the plunge into mobile-first indexing. For those who may be unfamiliar with the term, this essentially means that whereas before, Google would give you a sweet spot on the SERP based on the content within your desktop site first; now, Google will be using the mobile version of your site … Continue reading What Google’s Latest Mobile Shift Could Mean for You
Google advertising (Adwords) is one of the most popular online advertising tools in the market, having transformed into a “marketing go-to” for most any business that wants to boost their traffic and sales. The multifamily industry has proven no different. Google ads, when done right, hold the power to increase property leads substantially over a … Continue reading The Truth about Google Ads
An all too familiar term in the multifamily industry is a property lease-up. It’s the infamous period of time in which an apartment community begins the leasing process, starting at its construction all the way up to a year following its opening. Lease-ups are spectacular for the bottom line, but trust and believe, it may … Continue reading Increase your Lease-up Success with Rentbot
All too often companies drop hundreds and sometimes thousands of dollars down the advertising pipeline just hoping that multiple leads will flow. Sometimes, though, the well runs dry and your efforts aren’t actually as effective as you hoped they would be. So, you’re left with zero return on investment, lighter pockets and an audience still … Continue reading Four Reasons why your Paid Advertising may be Underperforming
Responsive website? Check! HD photos? Check! Content that engages mobile users? –cricket chirps– Looks like you’ve invested your marketing dollars into a responsive website that could put your competitors to shame. With your creative, yet functional layout, beautiful property photos and optimization, you just know that your property will boost its way to the top … Continue reading Writing to Sell in a Mobile World