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The most bang for your buck–Google Ads or ILS?

Many marketing budgets these days are pretty tight, and the pressure is on to make the smartest investments with the highest guarantee of a positive ROI for properties. So, when it comes to determining which advertising platform to choose, the lucky winner will offer high visibility, cost-effectiveness, and even higher conversion potential.  We’ve already broken … Continue reading The most bang for your buck–Google Ads or ILS?

Three top Google Ads mistakes you may be making right now

Making the initial investment in Google Ads is only just the beginning of your journey. And while there are a number of ways to tackle managing your campaign, to achieve the best results, you’ll want to be diligent, attentive, and avoid the urge to “set it and forget it.” Otherwise, you’ll risk underperforming, non-converting and … Continue reading Three top Google Ads mistakes you may be making right now

Five Google Ads features you never thought to use

Google Ads is like the Cadillac of marketing platforms. With capabilities to tailor your digital ads to very specific audiences, its versatility goes unmatched. Over the years, Google has evolved to incorporate additional advertising features to help businesses increase their visibility and streamline their Ads campaigns.  However, despite Google Ads’ plethora of offerings, several marketers … Continue reading Five Google Ads features you never thought to use

Now’s the time to strike on social media

Once stay-at-home orders were implemented, social media usage began trending upwards. After all, what else is one to do but tweet, browse, post and share? As a result of this increased usage, engagement rates have begun to soar across these platforms. According to a recent Harris Poll conducted earlier this summer, between 46% and 51% … Continue reading Now’s the time to strike on social media

3 fool-proof marketing tips to weather any storm

If it’s one thing that this pandemic has taught us, it’s that we need to have a few sustainable, fail-proof marketing strategies in our back pocket. Despite the fact that there will always be outside variables that are beyond our control, there are still things you can do to boost your marketing success, even during … Continue reading 3 fool-proof marketing tips to weather any storm

The most bang for your buck—ILS or Website?

I’m sure those three letters—I-L-S (or Internet Listing Service)—have crept their way into every leasing office discussion at one time or another. Forrent.com, Apartmentguide.com and Mynewplace.com are just a few that have made their marks in the apartment industry, but the list is growing daily. Many Property Managers, especially those managing smaller communities, are left … Continue reading The most bang for your buck—ILS or Website?

Is AI the next big bang in multifamily?

Think about it. Many aspects of our daily lives are automated. Be it a posed question or task to Siri or Alexa, that traffic camera that captured your latest speeding debacle, or your Roomba vacuum–artificial intelligence (or AI) is transforming life, business, and survival as we know it.