The pandemic has undoubtedly created waves within the multifamily industry. As with many industries, we’ve had to re-adjust, reimagine and even remove several past practices and replace them with others that were more closely aligned with residents’ safety and occupational needs during that time. As we take small strides to inch away from a few … Continue reading Residents will be looking for these amenities post-COVID
Whether you’re new to multifamily or old to multifamily but new to marketing, here’s what you should consider when embarking on your first marketing strategy.
Given the emergence of search engine optimization (SEO) and paid placement advertising, securing a prime position in Google’s search engine results pages has become a pretty competitive sport. Businesses alike are all trying to finagle the most effective strategies for their website, all in efforts to achieve one goal–land a top spot at Google’s podium. … Continue reading It pays to rank highly on Google’s SERPs. Here’s why.
Has social media been working for you or working you this year? Social media platforms can bring tremendous success for your property, but the challenge lies in crafting an effective strategy. Whether you’re completely new to social or just want an added boost to your existing strategy, we have you covered. Incorporate these five tips … Continue reading 5 tips to supercharge your social media marketing
Similar to our yearly physicals at the doctor’s office, it’s just as important to conduct regular “check-ups” on your SEO to see how well it’s functioning. Analyzing your website and its content frequently helps you to know if you’re operating at peak performance and receptibility with your users. It will also help identify any missed … Continue reading Have you performed an SEO site audit lately? It may be time.
Thankfully, we’ve put 2020 (and all of its chaotic glory) to rest, but this also means that many of the top trends that we found to be effective may not be as relevant in 2021. The digital marketing world in and of itself is ever-changing, with new technologies and trends emerging quite frequently, oftentimes making … Continue reading Five digital marketing tools predicted to take-off in 2021
Life amidst a pandemic has rightfully altered many renters’ non-negotiables when it comes to apartment amenities. With stay-at-home orders in place for what has seemed to be the long haul, many once valued pre-COVID features have fallen second to more functional conveniences that allow multifamily residents to live, work, and play safely in one building–and … Continue reading What renters will want in 2021
To say this year has presented its own set of challenges would be an understatement. The stresses that 2020 brought have been shared by residents, agents, and property managers alike. Many within the industry were forced to step up their game to appeal to their prospects in a new and different way. Others were left … Continue reading Give the gift of apartment marketing this holiday season
In today’s world of frequent communication, the majority of apartment dwellers actually want to hear from management. If you’re still wrestling with the idea of how to effectively communicate change to your tenants, start here.
Do you still know how to seal the deal? If you’re still growing in the virtual leasing sphere, here are three tips that can help.