We’ve almost made it! After a tough year, the country is finally on the verge of reopening and assuming a form of normalcy. While the lifestyle we came to love pre-COVID may be gone with the wind forever, many are starting to venture out into the market, which begs the question–is your property ready to … Continue reading Will your property thrive in a post-COVID world?
Just as your renters evolve, so does the multifamily industry. Those who fail to catch up with the trends risk losing prospects, all in the name of tech evolution. Today’s renters want a convenient, simplified renters journey. And, most importantly, they want you to meet them where they are–and that’s online. Here are three tools … Continue reading Meet your renters where they are
We’re just departing primary leasing season, and things are looking pretty ideal for the multifamily housing market right about now. Apartment demand is now 11% higher than in 2018, and rents are up an average of 3% nationally. What’s more is that 82% of renters now feel as though renting is more affordable than owning … Continue reading Want more Millennials? You may have to go green.
Your multifamily property is unique in its own right. Though your community may have the ability to appeal to the masses, it is more likely that a specific segment of renters will actually call your place home. Knowing and understanding who this segment of renters is can make all the difference in your lead, conversion … Continue reading Keep your eye on the target
All too often companies drop hundreds and sometimes thousands of dollars down the advertising pipeline just hoping that multiple leads will flow. Sometimes, though, the well runs dry and your efforts aren’t actually as effective as you hoped they would be. So, you’re left with zero return on investment, lighter pockets and an audience still … Continue reading Four Reasons why your Paid Advertising may be Underperforming
Responsive website? Check! HD photos? Check! Content that engages mobile users? –cricket chirps– Looks like you’ve invested your marketing dollars into a responsive website that could put your competitors to shame. With your creative, yet functional layout, beautiful property photos and optimization, you just know that your property will boost its way to the top … Continue reading Writing to Sell in a Mobile World
The way that prospective renters are searching for their next apartment community has taken a turn. The days of using an internet listing service (ILS) for apartment searches are fading—and fading fast. So, how are these renters connecting with your community? Simple. The old fashioned way—internet searching.
We all do it. But, we may not realize it. Many of us spend so much energy chasing a good lead that oftentimes than not, our resident engagement efforts end at their signature on the lease—but, this should never be the case. Believe it or not, a resident’s relationship with their property is directly paralleled … Continue reading Re-Engage Your Residents
The apartment leasing industry can be quite the whirlwind some days. Between collecting rents, responding to resident complaints, inspecting units, tracking maintenance requests, managing the office and putting out an occasional fire every now and then, I’m sure all can attest to the fact that a property manager’s job is never done. Days are too … Continue reading Top Renter Frustrations Revealed
As September approaches, several apartment communities will be welcoming a new cohort of millennial apartment renters, especially those properties located in or around college campuses. The millennial generation (also known as Generation Y) is greatly impacting the apartment leasing industry. They are one of the largest renter groups today, and, thanks in part to the … Continue reading Catch that Millennial!