We’ve almost made it! After a tough year, the country is finally on the verge of reopening and assuming a form of normalcy. While the lifestyle we came to love pre-COVID may be gone with the wind forever, many are starting to venture out into the market, which begs the question–is your property ready to thrive in a post-pandemic world? The multifamily market has been forever changed. With the timely pivot to virtual leasing, and increased digitization and sanitization, among other new trends, the rental environment is looking quite different these days. Given this shift, would you say your property will succeed? Here are three strategies you should adopt to ensure your multifamily property thrives in a post-COVID landscape.
Before the pandemic, things like agent-guided apartment tours and (dare we say) in-office paperwork were the industry standard. When COVID struck, many took heed to new tactics and options to ensure daily functions could be completed. If the pandemic taught us anything, it was the power of improvisation, adaptability, and flexibility. Those properties that were able to swivel operationally and effectively meet the needs of their renters remained afloat and will remain successful in the long term if they continue. As we learn more about the coronavirus and its impacts and begin to adapt culturally, mastering the art of “going with the flow” will be vital to keeping residents satisfied and your trustworthiness high. There may be new processes that will have to be implemented, additional communications to be distributed, and specific accommodations that may need to be made to meet your customers where they are.
Keep renters informed.
Timely, informative, and quality information helped keep your residents safe, protected, and at ease over this past year. Those who exhausted new and existing strategies to keep their residents in the loop–be it portal messages, text alerts, emails, or building signage–and streamlined communications processes found success in reaching residents and vice versa. In this upcoming phase, renters will expect timely and clear digital communications customized to their preferences. This doesn’t just rest at property updates related to COVID, but maintenance requests, lease renewals, events, and more. Most importantly, you’ll want to ensure the communication channels and methods you adopt remain efficient for your leasing teams. By setting a defined communications strategy, you’ll not only elevate your resident communications but score points for trust, transparency, and professionalism, which leads to higher retention and conversion rates in the end.
While the work environment changed drastically over the past year, digital and electronic experiences nearly quadrupled. With a more excellent range of technologies now at our disposal, properties can accommodate standard daily processes in a new and unique way. Leveraging the right technologies can have tremendous benefits to your internal efficiency and retention goals. Properties that experiment with new technologies to improve the leasing and overall resident experiences will reap the rewards firsthand–virtual leasing is a testament to this. When enhancing your technologies, don’t forget about streamlining the initial rental experiences, too, like website, advertising, and leasing paperwork.
Rentbot can help.
The multifamily rental process starts and ends with your website. If your site doesn’t offer an optimal user experience, you can bet on fewer conversions, guaranteed. So, when considering how you’ll amp up for the country’s recovery period, make sure your website is your priority. If you’re unsure where to start, we can help. At, Rentbot, we design multifamily websites for properties across the country with guaranteed results. Our clients have reported high conversions, increased retention rates, and more qualified leads following the launch of their Rentbot sites. And, with our convenient pricing options, you could have a new turnkey website with modern features with the budget you currently have. If you’re ready to learn more about how Rentbot can help you thrive in a post-COVID world, sign up for your free consultation here.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.