Overall, property reviews across the country have declined. This is likely due to limited interactions with staff, less move-ins/out, and overall greater tolerance for issues due to a heightened understanding of the circumstances. Google has even temporarily delayed its online review publishing due to limited staffing from COVID. But, one thing this pandemic has magnified … Continue reading Social media reviews are now more important than ever
Here are five marketing tactics you can employ during the coronavirus to better position your property in the market.
Every day, millions of consumers are searching for a product or service on Google. Big surprise there, right? But, what you may not know is that while 91% of adults are using search engines to find information, 46% of Google searches are local. When your prospects embark on a local search, they’re actually more likely … Continue reading Ranking for local SEO
Google My Business–Google’s completely free tool which allows local businesses the opportunity to share their brand’s offerings across the popular search engine–is a great first step towards boosting your organic search rankings. Its marketing value mainly lies in its reach–as your property could appear in Google Search, Google Maps and Google+; cost (again it is … Continue reading Get the most out of your Google My Business listing
The next time you think about ignoring that online property review–think again. Turns out, online reviews actually do help improve local search rankings with the added potential of elevating your visibility —actually, so much so that online reviews are estimated to make up about 10% of how Google decides to rank web search results. Not … Continue reading Need an SEO bump? Respond to that review.
Reviews have become an extremely popular tool for consumers to utilize in their daily purchasing habits—apartments included. They have become so important that an Apartments.com survey recently uncovered that 80 percent of renters actually use these reviews during their apartment search process, and more than three quarters of renters consider reviews and recommendations to be … Continue reading Boost your SEO and reputation with online reviews
We’ve all experienced them at one point or another, and it’s always a great feeling when we can solve one every now and again. I’m referring to those infamous rental complaints that can tend to result in excess vacancies, poor online reviews and overloaded voicemail boxes. From leftover pet waste sprinkled on the front lawn … Continue reading 3 Top Resident Complaints Solved with Rentbot
When it comes to marketing apartments, there is no perfect formula, and different strategies tend to work for different properties. But, there are some important tips that you should know before trying to market your property in today’s rental market. 1. Start with a plan. Before making any major moves with your apartment marketing efforts, … Continue reading 5 Essential Marketing Tips Every Property Manager Should Know
The apartment industry is on an upward growth with hundreds of new units coming to the market every week. With this new growth, it is becoming increasingly important for properties to focus on resident retention. Keeping residents happy is one of the most challenging tasks for any property manager—and it goes beyond just marketing. Take … Continue reading Keep your Residents Renting Longer
It’s no secret that we everyone wants their voices heard, and the apartment industry proves no exception. When a tenant is not satisfied with their unit or the property’s service in today’s world, they will always make it a point to leave an online review. Responding to these reviews, both the positive and negative, are … Continue reading How to Handle Negative Online Reviews