Conversions on the slope? Try these four tactics.

Conversions–they are the golden ticket of digital marketers everywhere. We all want them, our bottom line needs them, and many spend hundreds of thousands to land them. Despite your motivation, one thing holds true–a quality website is a high converting one. If your site is slacking in the conversion arena, you should start your journey by checking these four to-dos off of your list.

1. Set clear goals.

First things first–you need to know what you’re up against. Before deep-diving into the pool of greater conversions, you need to know your current conversion data so that you can establish clear and realistic goals. Think carefully about what you’d like to measure because you’ll ultimately need to evaluate your user activity against the goals that you define. Whether it’s clicks, calls, appointments, leases, or all of the above, you need to be in the know to effectively translate your business goals into website goals, and then be able to track them. 

2. Offer a clean, attractive website layout.

As the first impression your users receive of you, it is essential to take advantage of good, quality web design to influence conversions. Web design can make or break you when it comes to conversion potential–so much so that 94% of users agreed that their first impressions of a website are based primarily on its visuals and design aesthetic. A high-converting site offers fast page loading times, responsive web design, seamless navigation, and a clear call-to-action. If you’re missing just one of these key elements, you’re automatically setting yourself up for a conversion dip.

3. Incorporate high-quality video and photography.

While placing a heavy focus on the written content on your website is important, so is the eye-candy. It should come as no surprise to learn that, like it or not, we have evolved into visual people. And, as such, we love to look at things that look good, websites included. Great imagery has been proven to increase both engagement and conversion rates. In fact, people are only likely to remember about 10% of the information they hear three days after they hear it. But, when you pair that same information with a visual, people’s retention rate increased to 65%. 

High-quality, optimized, relevant, and professional imagery and video that can tell the story of your property will be received well among users. When determining your visuals, you’ll want to steer clear of stock photos and stuffing your pages with all the random footage you collected after that major reno. Instead, opt for custom imagery that showcases your property’s lifestyle and highlights key amenities and benefits. 

4. Give them proof.

If just the thought of investing in property reviews gives you major heartburn, then you may want to grab that antacid. Property reviews play a significant role in attracting and converting new renters. According to Reputation’s 2021 Property Management Reputation Report, 84% of people read reviews before they tour a unit. Additionally, consumers are more likely to view a business’s Google My Business reviews for local reviews. Considering that your prospects are reading what others had to say about your property before they engage online, you must do the work to establish trust. Prioritize your reputation management by developing a thorough response strategy for renter reviews. You can learn more about the importance of online reviews here.


Rentbot can help.

When it comes to conversions, we can help. Whether you’re just starting out or have hit a plateau, we have a solution for you. At Rentbot, we design websites for multifamily properties that do it all–attract, convert, and retain tenants. In addition to saving you time and money, our turnkey websites have a proven track record of producing substantial results for clients. With the latest website features, built-in SEO package, and conversion-optimized layout and design, we will convert your leads into leases, guaranteed. 

If you’re ready to make your website your most powerful marketing tool, give us a call. We’ll be able to hear more about your goals and talk you through our quick process to get you on your way to generating greater leads, conversions, and retention rates. Set up your free consultation and website trial, here.



About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.