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Three digital resolutions that should top your New Year’s to-do list

We may still be in the midst of a worldwide pandemic, but that doesn’t mean your marketing resolutions have to remain on the back burner. Now’s the perfect time to take a deep dive into your 2021 marketing goals to improve the performance of your current advertising campaigns as well as those to come. To … Continue reading Three digital resolutions that should top your New Year’s to-do list

3 fool-proof marketing tips to weather any storm

If it’s one thing that this pandemic has taught us, it’s that we need to have a few sustainable, fail-proof marketing strategies in our back pocket. Despite the fact that there will always be outside variables that are beyond our control, there are still things you can do to boost your marketing success, even during … Continue reading 3 fool-proof marketing tips to weather any storm

Tips to boost your marketing this holiday season

Fall seemed to fly in, and the holidays are quickly approaching, which likely means your peak rental season is dwindling down. While the cooler months historically produce less rental demand, this does not mean your marketing should cool off as well. By taking a more proactive approach to your holiday marketing, you can reel in … Continue reading Tips to boost your marketing this holiday season

Ranking for local SEO

Every day, millions of consumers are searching for a product or service on Google. Big surprise there, right? But, what you may not know is that while 91% of adults are using search engines to find information, 46% of Google searches are local. When your prospects embark on a local search, they’re actually more likely … Continue reading Ranking for local SEO

5 multifamily goals that should top your to-do list in 2019

A new year means new goals, new trends and most importantly, new leases for your property. As we embark on this 2019 rental year, it may be time to think about adjusting some of your marketing priorities to improve your leasing success in the New Year. Here are five goals that should top your web … Continue reading 5 multifamily goals that should top your to-do list in 2019

Four Reasons why your Paid Advertising may be Underperforming

All too often companies drop hundreds and sometimes thousands of dollars down the advertising pipeline just hoping that multiple leads will flow.  Sometimes, though, the well runs dry and your efforts aren’t actually as effective as you hoped they would be. So, you’re left with zero return on investment, lighter pockets and an audience still … Continue reading Four Reasons why your Paid Advertising may be Underperforming

Writing to Sell in a Mobile World

Responsive website? Check! HD photos? Check! Content that engages mobile users? –cricket chirps– Looks like you’ve invested your marketing dollars into a responsive website that could put your competitors to shame. With your creative, yet functional layout, beautiful property photos and optimization, you just know that your property will boost its way to the top … Continue reading Writing to Sell in a Mobile World

Stay ahead of your competitors with SEO

  No matter what business you’re in, it’s always important for you to keep one eye on your competitors at all times. Keeping tabs on the competition allows you gain a deeper understanding of some of their best practices and marketing strategies so that you can adopt when necessary. The same principle holds true for … Continue reading Stay ahead of your competitors with SEO

It’s Time to Refocus your Priorities

Digital marketing has long evolved from your simple online ads and incentivized product offers. Consumers are changing the way that they interact and engage with brands today. With the customer experience at the center of most every marketing strategy, marketers are now re-adjusting their priorities to become more customer centric organizations. According to a March … Continue reading It’s Time to Refocus your Priorities