All posts by Jonsette Calloway

Marketing your multifamily property in a post-pandemic landscape: 4 lessons from 2023

AI, Google Ads, Marketing tips, Online Marketing, What Renters Want

As we usher in a brand new year, it’s important to take a step back and reflect on the 2023 multifamily marketing landscape. This past year was marked by several shifts that helped reshape marketing success in this industry. From the ascent of artificial intelligence (AI) to the unwavering popularity of short-form video, 2023 was a year that implored us to explore how we invest in marketing.

Here are five lessons we learned from the 2023 multifamily landscape that may help share how you spend your dollars in the coming year. Continue reading Marketing your multifamily property in a post-pandemic landscape: 4 lessons from 2023 →

Three ways to adapt your marketing strategies to shifting times

COVID-19, Customer Experience, Engagement, Good to Know, Happy Renter, Marketing tips, property managers, Target marketing, What Renters Want

Our country has experienced a global pandemic, economic downturns, political strife, and many other life-changing scenarios within the past three years. All of these have created quite a bit of uncertainty, particularly as they relate to multifamily marketing. Given such times, it can be challenging to nail your marketing campaigns and score the desired responses. People’s priorities can shift, creating hesitations for long-term investments, like leases, financial constraints may limit affordability, and general instability may create some apprehension around change in general. Understanding the current climate will help multifamily marketers better address the associated challenges and be better prepared to tailor their marketing messages to speak to prospective renters in a way that can really address their needs. 

Here are three strategies you can employ to market your property during fluctuating, unpredictable, or just plain crazy times. Continue reading Three ways to adapt your marketing strategies to shifting times →

Get More from Google with Advanced SEO

Good to Know, Marketing tips, SEO, SERP, Target marketing

Your property’s online presence can make or break your success. With more renters now leaning on search engines to find their next apartment, having a well-optimized website comes second-hand to landing leads. Enter–advanced SEO.

Beyond scoring more website traffic, nowadays, you need a comprehensive strategy for your property that offers several benefits apart from numbers. Advanced SEO offers strategies that not only help optimize a website’s visibility but also improve ranking and overall performance in search engine results, which extend beyond the realms of the basics of SEO.

Here’s how advanced SEO can help you on your leasing journey. Continue reading Get More from Google with Advanced SEO →

Six Strategies for Maximizing Multifamily Marketing Success in a Small Team

Analytics, Apartment website, Good to Know, Manager, Marketing tips, property managers, Web Design

In today’s competitive real estate market, successful multifamily marketing is essential for filling vacancies and ensuring maximum property profitability. While some of the larger property management companies may have expansive marketing departments at their disposal, smaller multifamily teams often have to achieve similar results with fewer resources. Thankfully, there are strategies that small teams can utilize to thrive.

If you’re on the smaller end, here are a few practical tips for your small multifamily marketing team that can make a big difference. Continue reading Six Strategies for Maximizing Multifamily Marketing Success in a Small Team →

Here are five things you’ll need to tell your multifamily story more effectively

Apartment website, Customer Experience, Engagement, Good to Know, Marketing tips, Online Marketing, property managers, Single-family Property, Single-family Property Manager, Target marketing

Making your mark in the multifamily industry requires more effort than shining a light on your top features and amenities. You’ll need to appeal to the minds and hearts of potential renters genuinely and compellingly. You have to resonate with them in such a way that sparks emotions and builds connections. This requires telling your story–and doing it right. Continue reading Here are five things you’ll need to tell your multifamily story more effectively →

Four ways to harness the power of data to boost your multifamily marketing strategies

Analytics, Apartment website, Good to Know, Marketing tips, Online Marketing, Target marketing

In a competitive multifamily market, those who experience the most success are not just incubators of creativity coupled with a stroke of good luck; rather, they’re armed with the goods–all things data. When leveraged properly, data analytics can completely transform your marketing strategy, creating new pathways for extended growth and success. From website analytics to demographic data to lead generation and conversion data, by delving deep into the data, multifamily marketers can uncover unique and profitable insights about your renters, optimize marketing strategies and ultimately improve the outcomes of your properties. Continue reading Four ways to harness the power of data to boost your multifamily marketing strategies →

Are you ready for the summer leasing season?

Customer Experience, Happy Renter, Marketing tips, What Renters Want

The summer season is most often considered prime time for apartment leasing. With the favorable weather and seemingly increased mobility, more potential renters are filling their longer days by actively searching for their next place to call home. Now’s the perfect time if you haven’t refreshed your property and revamped your marketing for the summer leasing season. Take advantage of the motivation and enthusiasm of the season to ride the rental surge successfully. 

Here are some ways you can seize the opportunity to attract new residents to your multifamily property this summer. Continue reading Are you ready for the summer leasing season? →

Five strategies for multifamily property managers to convert web traffic to leases 

Apartment website, Marketing tips, property managers, Web Design, What Renters Want

As a multifamily property marketer, driving web traffic to your website is a crucial step in attracting potential residents, as this is your primary marketing tool. However, the true measure of success lies in converting this web traffic into actual leases.

Here are five proven strategies that can help you optimize your website and transform frequent visitors into new residents and drive the success of your property. Continue reading Five strategies for multifamily property managers to convert web traffic to leases  →

Personalization is key to standing out in a crowded renter’s market

Customer Experience, Engagement, Good to Know, Happy Renter, property managers, Resident Retention, What Renters Want

In today’s marketing world, personalization has become more critical than ever. As consumers, we expect a customized experience that caters to our unique needs and preferences. This is particularly true in the multifamily industry, where renters seek a home that meets their lifestyle needs and caters to their personality. 

It should not come as a shock that the multifamily market, in particular, is highly competitive, with countless communities vying for the attention of the same prospective renters. As a result, property managers must provide a unique and personalized experience to stand out in such a saturated market. This can include customizing the leasing process to individual renters, such as offering personalized virtual tours or tailored lease agreements, leveraging personalized communications, or even offering unique and specific amenities and services that cater to renters’ lifestyle needs and interests. Similar tactics can not only enhance the renting experience but build loyalty among renters as well. In fact, according to a study by Multifamily Executive, 81% of renters said they would pay more for an apartment with features customized to their needs and interests. Additionally, in a survey by Zillow, 61% of renters said they were more likely to renew their lease if their apartment community offered personalized amenities and services. Continue reading Personalization is key to standing out in a crowded renter’s market →

Curious about ChatGPT? Here’s how you can take advantage of the tool

AI, Apartment website, Customer Experience, Good to Know, Marketing tips, Single-family Property, Single-family Property Manager, Target marketing

With over 100 million users and a website scoring 1 billion visits each month, ChatGPT has taken the world by storm. Launched just short of a year ago, this infamous artificial intelligence (AI) chatbot has been the leading subject on news stations, in classrooms, and among friend circles worldwide. Driven by AI technology, the tool allows its users to hold intelligent conversations, answer questions, and perform tasks such as drafting code, emails, essays, and more.

While still in its infancy and growing, ChatGPT is quickly becoming one of the fastest-growing apps to be created. It is also currently free to use but operates on a server, which can result in extended wait times if at capacity. But, if you do have the opportunity to leverage the popular tool, here are some ways you can use it to complement your multifamily property. Continue reading Curious about ChatGPT? Here’s how you can take advantage of the tool →