Many are with the understanding that having a property website is a good thing, right? For starters, how else are your prospects supposed to locate you online? But what if that’s not always the case? Believe it or not, there are instances when having a website for your multifamily property can be detrimental to your marketing efforts, having the opposite unintended effect. When this occurs, your online presence and overall business suffer. Here are three instances when this can happen. Continue reading Is your website hurting or helping your business?
The pandemic has undoubtedly created waves within the multifamily industry. As with many industries, we’ve had to re-adjust, reimagine and even remove several past practices and replace them with others that were more closely aligned with residents’ safety and occupational needs during that time. As we take small strides to inch away from a few of these pandemic measures, we’re left with renters with desires and needs that have remained forever changed and continue to evolve, especially regarding property amenity preferences. Continue reading Residents will be looking for these amenities post-COVID
Generally speaking, search engine optimization is the process of catering one’s website to increase its chances of being seen in the search engines. Unlike with Google Ads, you cannot pay for placement with SEO, as everything occurs organically. While often, many seem to emphasize keywords and content heavily, other factors help influence the quality and success of one’s SEO strategy–enter technical SEO. Continue reading Behind every SEO success is a healthy technical SEO
Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term.
Overall, what separates quality landing pages from their opposite is that they deliver on the promises defined in the Google Ad. Here are three things you’ll need to consider when launching your landing page. Continue reading Make these three tweaks to your landing page to boost conversions
So, you’ve heard that Google Ads is the premier digital advertising medium for properties but are still unsure of its affordability. Don’t worry–it’s a very reasonable and common consideration. If you’re still on the fence about your investment, keep reading.
Here’s the low down when it comes to affording Google Ads and how you can determine if it’s the best move for your property. Continue reading Can you really afford to invest in Google Ads?
Whether you’re new to multifamily or old to multifamily but new to marketing, here’s what you should consider when embarking on your first marketing strategy. Continue reading New to multifamily? Here’s what you need to know
It’s no secret that search engine optimization can have a direct impact on one’s position in Google’s search engine results pages. By securing prime real estate on Google’s SERPs, you’re almost guaranteed to achieve greater and higher-quality leads. But, before you begin to reap the full suite of benefits that SEO offers, you’ll first need to consider user search intent.
Search intent describes one’s purpose for searching online. In the case of the apartment industry, users are likely completing searches with the plan to source new locations to live, visit a community they’ve seen or heard elsewhere, or venture back to a specific website they recently visited. No matter the reason, you can take the initiative to delve deeper into user search intent to understand your prospects better and cater your web content to their needs. Here’s how you can get started. Continue reading Understand search intent and boost your SEO results
I’m sure there won’t be much opposition when I say that 2021 gave us its fair share of excitement. We’ve teetered tottered in and out of lockdowns and virtual and in-person worlds too many times to count. Despite the rollercoaster of a journey the past year has been, the need to reach renters where they are has remained consistent. What has fluctuated, though, is the method by which we achieve it.
As we enter into 2022, it’s time to think more critically and strategically, taking heed to what may be coming down the pipeline, especially as it relates to the digital marketing realm. No matter your goals for the upcoming year, here’s what trends are popping up on the digital radar for 2022 and how you can incorporate them into your existing strategy.
1. Interactive content
Users now have a rising desire to own their online experiences and bypass the superfluous details in the process. As a result, moving forward, businesses will need to ensure their online content is engaging and ultimately enhances the user experience–enter interactive content. In 2022, it is anticipated that those companies who incorporate interactive content strategies into their digital marketing will be rewarded with more extended interactions, increased leads, and higher credibility. You’ll want to include tactics that create more valuable customer experiences, like quality and relevant visuals, live chat rooms, interactive tours, and more.
2. Influencer marketing
As new social media tools emerge into the digital space and evolve, the popularity and profitability of influencer marketing continue to grow. In 2022, this trend is expected to expand, with companies looking to amplify their social content by niche-industry influencers who fit their brand. Partnerships will be stronger and more diverse than ever before, with data-driven approaches leading the investments. Multifamily properties can take advantage of influencer marketing and experience great results with increased exposure, higher leads, and more than decent ROI. Before leveraging this trend, properties should first ensure the influencer aligns with the demographic of their target renter and can seamlessly align with the community’s brand.
3. Short-form video
Video has reigned pretty high on the content scale for a while now. Its visual nature tends to revive brands in a new, unique, and captivating way. In this coming year, you’ll see more of a transition from long-form video content. In fact, 89% of global marketers plan to continue investing at the same level or higher on short-form video content this year, with 46% considering it an effective tool. This is likely why such platforms as TikTok, Snapchat, and reels have gained so much growth in such a short period of time. Apartment marketers who have yet to take advantage of short-form content will likely find it a worthwhile investment and a simple, low-effort way to promote their communities in an authentic and attractive way.
4. Virtual reality
Consumers are stepping into virtual reality spaces now more than ever before. Last year, a substantial amount of marketers experimented with the space, and 42% plan to increase investments this year, according to a 2022 Hubspot survey. These computer-generated, life-like environments are readily being adopted by real estate and home brands by way of 360-degree videos. Marketers are using the tools to provide customers with life-like views and experiences into new homes and decorated spaces. And, while equipment limitations had caused many to halt their VR efforts in the past, as more merchandise like VR glasses, headsets and apps burst into the market, this trend is projected to continue to remain on the incline.
5. Keyword optimization
Last but certainly not least, if you haven’t already put substantial effort into a search engine optimization strategy, then you’re already behind. This year will give rise to even greater importance on keyword optimization and SEO. Marketers will need to hone in on their search insights data to devise newer, more effective ways to increase page rankings on Google. This will involve deep-diving into web content, optimizing pages with search-minded keywords, in addition to optimizing videos and images to boost page speed, incorporating alt text, and strategic placement.
Rentbot can help.
What better way to kick off the new year than with a new digital marketing strategy. If you found it challenging to produce results for your property last year, we can help. In addition to designing results-driven turnkey websites for small to mid-sized property owners, we can also help boost your site on Google and optimize your property ads so that its noticed by the right searchers at the right time.
Take advantage of our advanced SEO services and Google Ads packages and increase your traffic, score more qualified leads, and build brand trust among prospective renters. You’ll be joining a Google-certified partner with years of proven experience improving multifamily clients’ SEO-driven traffic. And, what’s better is we know this industry like the back of our hand.
If you’re ready to kickstart the new year with your website as your greatest marketing tool, schedule your free consultation, and we’ll show you how.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.
It’s hard to believe 2022 is already here. With yet another year of the pandemic under our belts, many can probably attest to one hard truth–that a good majority of your marketing efforts have fallen to the wayside. Whether the cause was due to reduced efforts related to combating COVID crises, limited funds resulting from less traffic, or simply reprioritization, it’s likely safe to safe that a revamp is in order.
We’ve pulled seven tips that you can tackle over the next several days to recharge your marketing and position you for a fresh start in the new year. Continue reading Recharge your marketing in seven days
Google Ads is a cost-effective way for properties to reach prospects and break through a somewhat flooded digital online landscape. It’s the perfect holiday gift for those looking for a high-performing advertising option that offers maximum control, streamlined targeting, and continued ROI for the long haul. Continue reading Google Ads–the gift that keeps on giving