All posts by Jonsette Calloway

Personalization is key to standing out in a crowded renter’s market

May 8, 2023Customer Experience, Engagement, Good to Know, Happy Renter, property managers, Resident Retention, What Renters WantJonsette Calloway

In today’s marketing world, personalization has become more critical than ever. As consumers, we expect a customized experience that caters to our unique needs and preferences. This is particularly true in the multifamily industry, where renters seek a home that meets their lifestyle needs and caters to their personality.

It should not come as a shock that the multifamily market, in particular, is highly competitive, with countless communities vying for the attention of the same prospective renters. As a result, property managers must provide a unique and personalized experience to stand out in such a saturated market. This can include customizing the leasing process to individual renters, such as offering personalized virtual tours or tailored lease agreements, leveraging personalized communications, or even offering unique and specific amenities and services that cater to renters’ lifestyle needs and interests. Similar tactics can not only enhance the renting experience but build loyalty among renters as well. In fact, according to a study by Multifamily Executive, 81% of renters said they would pay more for an apartment with features customized to their needs and interests. Additionally, in a survey by Zillow, 61% of renters said they were more likely to renew their lease if their apartment community offered personalized amenities and services. Continue reading Personalization is key to standing out in a crowded renter’s market →

Curious about ChatGPT? Here’s how you can take advantage of the tool

May 8, 2023AI, Apartment website, Customer Experience, Good to Know, Marketing tips, Single-family Property, Single-family Property Manager, Target marketingJonsette Calloway

With over 100 million users and a website scoring 1 billion visits each month, ChatGPT has taken the world by storm. Launched just short of a year ago, this infamous artificial intelligence (AI) chatbot has been the leading subject on news stations, in classrooms, and among friend circles worldwide. Driven by AI technology, the tool allows its users to hold intelligent conversations, answer questions, and perform tasks such as drafting code, emails, essays, and more.

While still in its infancy and growing, ChatGPT is quickly becoming one of the fastest-growing apps to be created. It is also currently free to use but operates on a server, which can result in extended wait times if at capacity. But, if you do have the opportunity to leverage the popular tool, here are some ways you can use it to complement your multifamily property. Continue reading Curious about ChatGPT? Here’s how you can take advantage of the tool →

Three hard truths on why user experience matters

March 12, 2023Apartment website, Customer Experience, Engagement, Marketing tips, Online Marketing, Responsive, SERP, Single-family Property, Single-family Property Manager, Web DesignJonsette Calloway

User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce.

As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why dedicating substantial resources to ensure your site remains modern, optimized, and efficient should be a top priority for any business–multifamily included. While investing more heavily in other popular marketing tactics may seem attractive initially, considerable impacts can be felt for veering toward the alternative. Not to mention, if you offer a poor website user experience, you’ll likely struggle to keep traffic and leads afloat.

If you’re still on the fence about your website investment and overall user experience, here are just some of the ways user experience can impact conversions and, ultimately, your bottom line. Continue reading Three hard truths on why user experience matters →

How AI is powering multifamily

March 12, 2023AI, Analytics, Good to Know, Leasing, Maintenance Staff, Manager, Marketing tips, property managers, Single-family Property ManagerJonsette Calloway

Artificial intelligence has quickly integrated itself into various facets of our everyday lives–from shopping, healthcare, and security to customer support; AI has created waves across the technology sphere. The first adopters of the trend tout its efficiency, cost-effectiveness, risk aversion, and daily application. But, when you consider the multifamily market, do the same benefits apply?

Here are four ways to leverage AI and its benefits for your multifamily property.

1. Maintenance

AI is now being deployed across multiple properties and businesses for predictive maintenance. An essential task for successful property management is ensuring the property remains operational and in good condition. This comes down to having a streamlined and effective preventative maintenance strategy. That’s where artificial intelligence comes in. While leveraging property usage and condition data, managers are now able to use AI to prevent specific maintenance issues from occurring and predict when maintenance will be needed. This proactive approach has reduced tenants’ downtime and unforeseen expenditures substantially. It has also created space for more informed decisions in the long term, resulting in less stress and more significant savings on the back end.

2. Advertising

Google offers a suite of AI-based tools to help its customers reach their target audiences at the right times. Google’s AI, paired with machine learning, creates an understanding of a user’s habits and tendencies and then decides to target your ad toward them based on their conversion potential. Other AI-powered tools Google offers include smart bidding, responsive search ads, and audience discovery. Essentially, these tools partner with AI to optimize the best delivery for ads and reduce the front-end work for customers accurately and precisely.

3. Administrative tasks

The pandemic forced communities to adjust to remote, contactless environments, which spurred the increase in virtual leasing and AI-powered admin tools. AI tools are now utilized for daily tasks like responding to standard electronic questions about the property, scheduling tours, answering phone calls, and screening for renters. Managers and agents are finding that they have more time to focus on other high-priority items, ultimately creating a more pleasant experience for renters.

4. Market research

Another significant usage of AI has been its deployment in market research and analysis. These tools will deeply investigate market data trends and determine potential demand for designated areas. The resulting information can assist owners with future real estate investment potential and managers in their efforts to target possible markets and rental demand for specific properties.

Rentbot can help.

AI is changing the future of multifamily marketing as we know it. Whether you’re leveraging the technology for administrative, maintenance, or customer service purposes, the potential you’ll experience from the tool will be limited if your website is sub-par. We can help with that.

Rentbot offers modern multifamily websites that attract, convert, and retain tenants, saving you time and money. With industry-leading features like mobile-friendly designs, built-in SEO, and a conversion-optimized layout, once quality tenants find you, the site will drive them to contact you and schedule a tour through an AI system that you select or an agent. Additionally, with online availability, payments, and maintenance, the processing is streamlined and updated seamlessly, keeping your team and tenants happy. If you’re ready to transform your leasing experience, sign up for your free website trial today.

About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.

Your website traffic just dropped, and this may be why

February 8, 2023Analytics, Apartment website, Marketing tips, Metrics, SERPJonsette Calloway

You’ve been updating keywords, ensuring content stays relevant, and measuring your performance metrics often. Despite taking all the proper steps, one day during your daily check, you notice that your traffic drops substantially. Despite your almost immediate desire to fret, remain calm and rest assured that the issue will be resolved. Your first stop should be your Google Analytics platform to perform a more thorough diagnosis of the impacts. Then, you’ll want to explore these common culprits to resume your web journey. Continue reading Your website traffic just dropped, and this may be why →

Three tips to improve your Google Quality Score

February 8, 2023Analytics, Apartment website, Google Ads, Keywords, Marketing tips, Online Marketing, SERPJonsette Calloway

Have you ever wondered where your ads stand in relation to your competitors? This information is available at your fingertips with Google’s Ad’s Quality Score. With a ranking ranging from one to ten, it was designed as a diagnostic to help advertisers assess their ad relevance and keyword quality through the lens of users. Its calculation considers click-through rates, ad relevance, and landing page experience. The higher your Quality Score, the more relevant your landing page and ads are to searchers. With this information at your disposal, you’ll be better informed on improving performance across each of your ads, landing pages, and keywords.

Here are three strategies you can use to fully optimize your quality score and ultimately improve your user experience. Continue reading Three tips to improve your Google Quality Score →

Three reasons why Rentbot sites offer a greater bang for your buck

January 4, 2023Apartment website, Free Marketing, Marketing tips, Online Applications, Online Marketing, Online Payments, property managers, SEO, Single-family Property, Single-family Property ManagerJonsette Calloway

Rentbot websites offer multifamily property managers added reassurance with a full suite of modern options that come standard with each site and are designed to save time and money. Unlike other design firms and online site creation services, each of our websites offer fully customizable features in a turnkey option with low monthly pricing, making Rentbot an ideal choice for any budget. Continue reading Three reasons why Rentbot sites offer a greater bang for your buck →

Can your website withstand another year?

January 4, 2023Analytics, Apartment website, Keywords, Marketing tips, SEO, Web DesignJonsette Calloway

As we close out one year and enter into a new one, you’ll want to ensure that your website is ready too. Because trends, policies, traffic, and renters change throughout the year, it’s vital to ensure that your website remains sustainable and relevant to prospective renters. If you haven’t made adjustments throughout the year, the end-of-year season is the perfect time to catch up, as traffic tends to trend lower in these months than in others. Whether there’s much or little to do with your site, here are some baseline items you’ll want to consider in your winter site audit to ensure your prospects receive the ultimate user experience. Continue reading Can your website withstand another year? →

Have you considered a landing page?

November 30, 2022Analytics, Apartment website, Customer Experience, Engagement, Marketing tips, Metrics, Online ads, Online Marketing, SERP, Target marketingJonsette Calloway

Landing pages are one of the lesser-known and highly underrated marketing strategies for multifamily properties. In fact, a recent Unbounce study found that one in ten people who arrive on a landing page will become a lead. If you haven’t considered incorporating them into your marketing strategy, then you may be leaving quality leads on the table. Continue reading Have you considered a landing page? →