All posts by Jonsette Calloway

Three hard truths on why user experience matters

User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce. 

As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why dedicating substantial resources to ensure your site remains modern, optimized, and efficient should be a top priority for any business–multifamily included. While investing more heavily in other popular marketing tactics may seem attractive initially, considerable impacts can be felt for veering toward the alternative. Not to mention, if you offer a poor website user experience, you’ll likely struggle to keep traffic and leads afloat. 

If you’re still on the fence about your website investment and overall user experience, here are just some of the ways user experience can impact conversions and, ultimately, your bottom line. Continue reading Three hard truths on why user experience matters

How AI is powering multifamily

Artificial intelligence has quickly integrated itself into various facets of our everyday lives–from shopping, healthcare, and security to customer support; AI has created waves across the technology sphere. The first adopters of the trend tout its efficiency, cost-effectiveness, risk aversion, and daily application. But, when you consider the multifamily market, do the same benefits apply?

Here are four ways to leverage AI and its benefits for your multifamily property.

1. Maintenance

AI is now being deployed across multiple properties and businesses for predictive maintenance. An essential task for successful property management is ensuring the property remains operational and in good condition. This comes down to having a streamlined and effective preventative maintenance strategy. That’s where artificial intelligence comes in. While leveraging property usage and condition data, managers are now able to use AI to prevent specific maintenance issues from occurring and predict when maintenance will be needed. This proactive approach has reduced tenants’ downtime and unforeseen expenditures substantially. It has also created space for more informed decisions in the long term, resulting in less stress and more significant savings on the back end.

2. Advertising

Google offers a suite of AI-based tools to help its customers reach their target audiences at the right times. Google’s AI, paired with machine learning, creates an understanding of a user’s habits and tendencies and then decides to target your ad toward them based on their conversion potential. Other AI-powered tools Google offers include smart bidding, responsive search ads, and audience discovery. Essentially, these tools partner with AI to optimize the best delivery for ads and reduce the front-end work for customers accurately and precisely.

3. Administrative tasks

The pandemic forced communities to adjust to remote, contactless environments, which spurred the increase in virtual leasing and AI-powered admin tools. AI tools are now utilized for daily tasks like responding to standard electronic questions about the property, scheduling tours, answering phone calls, and screening for renters. Managers and agents are finding that they have more time to focus on other high-priority items, ultimately creating a more pleasant experience for renters.

4. Market research

Another significant usage of AI has been its deployment in market research and analysis. These tools will deeply investigate market data trends and determine potential demand for designated areas. The resulting information can assist owners with future real estate investment potential and managers in their efforts to target possible markets and rental demand for specific properties.



Rentbot can help.

AI is changing the future of multifamily marketing as we know it. Whether you’re leveraging the technology for administrative, maintenance, or customer service purposes, the potential you’ll experience from the tool will be limited if your website is sub-par. We can help with that.

Rentbot offers modern multifamily websites that attract, convert, and retain tenants, saving you time and money. With industry-leading features like mobile-friendly designs, built-in SEO, and a conversion-optimized layout, once quality tenants find you, the site will drive them to contact you and schedule a tour through an AI system that you select or an agent. Additionally, with online availability, payments, and maintenance, the processing is streamlined and updated seamlessly, keeping your team and tenants happy. If you’re ready to transform your leasing experience, sign up for your free website trial today.



About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.  

Your website traffic just dropped, and this may be why

You’ve been updating keywords, ensuring content stays relevant, and measuring your performance metrics often. Despite taking all the proper steps, one day during your daily check, you notice that your traffic drops substantially. Despite your almost immediate desire to fret, remain calm and rest assured that the issue will be resolved. Your first stop should be your Google Analytics platform to perform a more thorough diagnosis of the impacts. Then, you’ll want to explore these common culprits to resume your web journey. Continue reading Your website traffic just dropped, and this may be why

Three tips to improve your Google Quality Score

Have you ever wondered where your ads stand in relation to your competitors? This information is available at your fingertips with Google’s Ad’s Quality Score. With a ranking ranging from one to ten, it was designed as a diagnostic to help advertisers assess their ad relevance and keyword quality through the lens of users. Its calculation considers click-through rates, ad relevance, and landing page experience. The higher your Quality Score, the more relevant your landing page and ads are to searchers. With this information at your disposal, you’ll be better informed on improving performance across each of your ads, landing pages, and keywords.

Here are three strategies you can use to fully optimize your quality score and ultimately improve your user experience. Continue reading Three tips to improve your Google Quality Score

Three reasons why Rentbot sites offer a greater bang for your buck

Rentbot websites offer multifamily property managers added reassurance with a full suite of modern options that come standard with each site and are designed to save time and money. Unlike other design firms and online site creation services, each of our websites offer fully customizable features in a turnkey option with low monthly pricing, making Rentbot an ideal choice for any budget. Continue reading Three reasons why Rentbot sites offer a greater bang for your buck

Can your website withstand another year?

As we close out one year and enter into a new one, you’ll want to ensure that your website is ready too. Because trends, policies, traffic, and renters change throughout the year, it’s vital to ensure that your website remains sustainable and relevant to prospective renters. If you haven’t made adjustments throughout the year, the end-of-year season is the perfect time to catch up, as traffic tends to trend lower in these months than in others. Whether there’s much or little to do with your site, here are some baseline items you’ll want to consider in your winter site audit to ensure your prospects receive the ultimate user experience. Continue reading Can your website withstand another year?

Have you considered a landing page?

Landing pages are one of the lesser-known and highly underrated marketing strategies for multifamily properties. In fact, a recent Unbounce study found that one in ten people who arrive on a landing page will become a lead. If you haven’t considered incorporating them into your marketing strategy, then you may be leaving quality leads on the table. Continue reading Have you considered a landing page?

How to market your property through a recession

There has been quite a bit of chatter circulating regarding the trajectory of the nation’s economy in the coming months. Many are leaning toward the onset of a recession, while others remain optimistic about a much-needed shift. Regardless, one thing is sure–inflation is here, prices are rising, and consumers feel the pinch. 

The multifamily industry will experience the impacts in one way or another, and if you’re not informed, you will quickly find yourself trying to remain afloat in unchartered waters. By understanding the financial landscape–both current and past–and consumer needs and habits, you’ll be better positioned to adjust your marketing strategies to meet your prospects’ economic challenges and, ultimately, your bottom line. Here are some ways you can market your property effectively in a financial downturn. Continue reading How to market your property through a recession

Embrace fall and increase engagement with these five marketing tips

Historically, fall is the “favorite season of the nation.” And, given the beauty that emerges amid sweater weather, our favorite comfort foods, and (dare I say) pumpkin spice lattes, it’s not too hard to see why. The coming of a new season impacts move-ins and creates additional opportunities for you to reach and engage with prospective renters. 

The fall season is notoriously known for its warmness, and you can personify these aspects of the country’s top season in your marketing. Here are a few tactics you can implement today to really embrace the times and relate to your renters’ sentiments about the season. Continue reading Embrace fall and increase engagement with these five marketing tips

Three ways to take your traffic back from your competitors

In your online journey to rank at the top of Google’s search engine results pages (SERPs), you’ll most likely be accompanied by your competitors with the same intentions. Similar to your efforts, they’re also vying for that number one spot in the search results. If you’re not strategic and intentional with your marketing, they may take away a good majority of your prospects in the process. 

To succeed in redirecting traffic back to your website, you’ll want to start with these three steps. Continue reading Three ways to take your traffic back from your competitors