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Five mistakes your designer may have made with your website

Investing in a website for your property is a pretty big deal. You’ve likely spent countless hours researching reputable designers, comparing pricing, and surfed the wide web for inspiration. Having finally landed on the “the one,” you trusted them to master the concepts of good web design and deliver a new website that provided a … Continue reading Five mistakes your designer may have made with your website

Top 5 Google ranking factors you need to consider this year

Search Engine Optimization (SEO) is a continually evolving process, making it quite the challenge for marketers to pinpoint the perfect areas to hone in on when trying to land a top spot in the SERPs. As Google continues to configure its ranking factors to cultivate the best user experience, it’s essential to heed the current … Continue reading Top 5 Google ranking factors you need to consider this year

What renters will want in 2021

Life amidst a pandemic has rightfully altered many renters’ non-negotiables when it comes to apartment amenities. With stay-at-home orders in place for what has seemed to be the long haul, many once valued pre-COVID features have fallen second to more functional conveniences that allow multifamily residents to live, work, and play safely in one building–and … Continue reading What renters will want in 2021

3 fool-proof marketing tips to weather any storm

If it’s one thing that this pandemic has taught us, it’s that we need to have a few sustainable, fail-proof marketing strategies in our back pocket. Despite the fact that there will always be outside variables that are beyond our control, there are still things you can do to boost your marketing success, even during … Continue reading 3 fool-proof marketing tips to weather any storm

Meet your renters where they are

Just as your renters evolve, so does the multifamily industry. Those who fail to catch up with the trends risk losing prospects, all in the name of tech evolution. Today’s renters want a convenient, simplified renters journey. And, most importantly, they want you to meet them where they are–and that’s online. Here are three tools … Continue reading Meet your renters where they are

5 elements of a well-designed website

Having an online website that customers can find is crucial to the success of any business nowadays. By maintaining an effective, well-designed site, you can improve your property’s visibility, enhance your credibility, promote engagement among your prospects and renters, and we can’t forget the most important–lease more units. Investing in a good site design is … Continue reading 5 elements of a well-designed website

Take your Google Ads on the go

Have you taken the dive into Google Ads yet? Ever wished you had the ability to make a pressing change to your ad on the go? Introducing…the Google Ads mobile app. Google makes it easier than ever to monitor the performance data from your top property ad campaigns through their handy mobile app. Though not … Continue reading Take your Google Ads on the go

Picture perfect unit: how to make your community stand out

In the multifamily industry, competition is unavoidable. We are all aiming for the same end goals–to lease more units and to lease them fast. And in today’s world of Snapchats, Instas and Facebook live feeds, people have come to not only rely on but expect decent photos and captivating video–and apartments units are no exception.

5 multifamily goals that should top your to-do list in 2019

A new year means new goals, new trends and most importantly, new leases for your property. As we embark on this 2019 rental year, it may be time to think about adjusting some of your marketing priorities to improve your leasing success in the New Year. Here are five goals that should top your web … Continue reading 5 multifamily goals that should top your to-do list in 2019

Keep your eye on the target

Your multifamily property is unique in its own right. Though your community may have the ability to appeal to the masses, it is more likely that a specific segment of renters will actually call your place home. Knowing and understanding who this segment of renters is can make all the difference in your lead, conversion … Continue reading Keep your eye on the target