In your online journey to rank at the top of Google’s search engine results pages (SERPs), you’ll most likely be accompanied by your competitors with the same intentions. Similar to your efforts, they’re also vying for that number one spot in the search results. If you’re not strategic and intentional with your marketing, they may take away a good majority of your prospects in the process.
To succeed in redirecting traffic back to your website, you’ll want to start with these three steps.
1. Know the competition.
Before taking back your traffic, you must know where it’s going. Understanding your competition and actions is key to succeeding in this online marketing game. You may already have a good idea of who these properties are, but you’ll want to dig deeper. Perform your own test searches to see which keywords spark their appearance in the SERPs (both paid and organic) and note where they rank. Do a deep dive into their website and social media channels, paying particular attention to the copy, call-to-actions, structure, and overall imagery. For those properties ranking higher than yours, try to pinpoint specific trends each is leveraging so that you can implement similar tactics.
2. Make some website improvements.
One of the main driving factors in ranking at the top of the SERPs is one’s website. Understanding how to optimize your website for SEO and increase conversions is key to taking your traffic. Your site’s primary goals should be to serve valuable content and create a positive user experience, which Google also shares. Performing simple things like decreasing page load time, offering a responsive design, leveraging on-page SEO, and being intentional about your analytics reviews to further refine your web strategy will help you stay one step above the competition.
3. Boost your backlinks.
One of the most vital elements in Google’s ranking system is backlinks. They’re essentially links from other websites that directly back to your website. The number of backlinks and their quality are considered by Google when evaluating backlinks for ranking purposes. So, if your competition does not have backlinks, you can have the outranking advantage so long as yours are credible. You can score backlinks through tactics like content creation, news/blog articles, event postings, or the old-fashioned way of cold contact. Whichever method you choose, you’ll want to be strategic with who you approach, ensuring that you can offer value and that the partnership aligns with your brand image.
Rentbot can help.
The best way to reclaim your traffic is to have a functional, responsive and appealing website. That’s where Renbot comes in. Each of our Rentbot websites is designed to be your most powerful marketing tool. With mobile-friendly designs, a built-in SEO package, a conversion-optimized layout, and more, we’ll ensure that you attract high-quality leads, convert these leads into leases, and retain your tenants while keeping vacancies low.
In addition, our website marketing services are designed to improve your Google website ranking and optimize your property ads, so that the right searchers notice your property at the right time. Our proven SEO strategies implemented by our Google-certified ad pros will help you take back your website traffic with a one-two punch. If you’re ready to reclaim what’s yours, set up a free consultation today, and you’ll even be able to try your own Rentbot site for 30 days at no cost to you. Learn more here.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.