Artificial intelligence has quickly integrated itself into various facets of our everyday lives–from shopping, healthcare, and security to customer support; AI has created waves across the technology sphere. The first adopters of the trend tout its efficiency, cost-effectiveness, risk aversion, and daily application. But, when you consider the multifamily market, do the same benefits apply? … Continue reading How AI is powering multifamily
You’ve been updating keywords, ensuring content stays relevant, and measuring your performance metrics often. Despite taking all the proper steps, one day during your daily check, you notice that your traffic drops substantially. Despite your almost immediate desire to fret, remain calm and rest assured that the issue will be resolved. Your first stop should … Continue reading Your website traffic just dropped, and this may be why
Have you ever wondered where your ads stand in relation to your competitors? This information is available at your fingertips with Google’s Ad’s Quality Score. With a ranking ranging from one to ten, it was designed as a diagnostic to help advertisers assess their ad relevance and keyword quality through the lens of users. Its … Continue reading Three tips to improve your Google Quality Score
As we close out one year and enter into a new one, you’ll want to ensure that your website is ready too. Because trends, policies, traffic, and renters change throughout the year, it’s vital to ensure that your website remains sustainable and relevant to prospective renters. If you haven’t made adjustments throughout the year, the … Continue reading Can your website withstand another year?
Landing pages are one of the lesser-known and highly underrated marketing strategies for multifamily properties. In fact, a recent Unbounce study found that one in ten people who arrive on a landing page will become a lead. If you haven’t considered incorporating them into your marketing strategy, then you may be leaving quality leads on … Continue reading Have you considered a landing page?
In your online journey to rank at the top of Google’s search engine results pages (SERPs), you’ll most likely be accompanied by your competitors with the same intentions. Similar to your efforts, they’re also vying for that number one spot in the search results. If you’re not strategic and intentional with your marketing, they may … Continue reading Three ways to take your traffic back from your competitors
Knowing and understanding your target audience is essential to any multifamily marketing strategy. As a baseline, you’ll want to know their interests, dislikes, media habits, and overall demographics. Knowing exactly who your target audience is does not only help you more efficiently manage resources but substantially increases your conversion potential. Here are three free tools … Continue reading Leverage these free insight tools to understand your target audience better
Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term. Overall, what separates quality … Continue reading Make these three tweaks to your landing page to boost conversions
It’s no secret that search engine optimization can have a direct impact on one’s position in Google’s search engine results pages. By securing prime real estate on Google’s SERPs, you’re almost guaranteed to achieve greater and higher-quality leads. But, before you begin to reap the full suite of benefits that SEO offers, you’ll first need … Continue reading Understand search intent and boost your SEO results
It’s hard to believe 2022 is already here. With yet another year of the pandemic under our belts, many can probably attest to one hard truth–that a good majority of your marketing efforts have fallen to the wayside. Whether the cause was due to reduced efforts related to combating COVID crises, limited funds resulting from … Continue reading Recharge your marketing in seven days
