Knowing and understanding your target audience is essential to any multifamily marketing strategy. As a baseline, you’ll want to know their interests, dislikes, media habits, and overall demographics. Knowing exactly who your target audience is does not only help you more efficiently manage resources but substantially increases your conversion potential.
Here are three free tools to uncover more about your target audience.
Google Analytics
As an existing Google Analytics user, you can refine your audience from Google’s free suite of tools. Under the “Audience” tab, you’ll find that you can preview quite a bit of information regarding all of your existing website visitors. While exploring, you should be mindful of things like demographics, geographic areas, device usage, age, and interests, among other characteristics. By deep diving into these categories, you can learn more about where your visitors spend their time and where their interests lie. From here, you can not only craft a thorough profile of your target but better gauge which platforms or channels to engage in your overall marketing strategy to get the most bang for your buck.
Facebook/Instagram Audience Insights
If you already manage a Facebook or Instagram business page, their audience insights platform is another excellent, free tool to learn more about your target audience. On this particular platform, you can see your current and potential audience. From here, you can explore categories like their top cities, gender, and age. In addition to the demographics, you can also examine which pages are liked by this audience segment, organized by percentage. By clicking on “potential audience,” you can view an estimate of how many people would potentially fit within your existing target audience segment. This information is pulled from factors like targeting selections, ad placements, and the number of people who were served ads across Facebook products. You can leverage the information you find here to create more targeted content and ad placements both on and off these platforms.
Reddit is a tool that many may not think of when it comes to digging deeper into one’s target audience. In fact, it is quite an underrated tool. Reddit holds millions of engaged users, and you can leverage their conversations to understand details, both big and small, regarding your target. This can be done by searching specific keywords and then skimming conversations for insights. A bonus is that Reddit can also be used for keyword research and potential content ideas. When analyzing Reddit, you’ll want to be mindful of trends and focus on qualities like personalities, habits, likes/dislikes, and more to create a thorough profile of your renters.
Rentbot can help.
Understanding your audience can be challenging, but Rentbot can help. At Rentbot, we know the multifamily industry like the back of our hand, and our websites are a testament to this. Our sites are proven to attract your targeted leads, improve conversions and retain more tenants–and did we say, we know your audience too? Give us a click if you’re in the market for a new website centered on your target renter. With high-quality imagery, functional online capabilities, built-in SEO, and a conversion-optimized layout, among other features, we’ll help ensure that your website features work just as hard as you do and produce undeniable results. And, when you’re ready to take your marketing to the next level, we can help with a targeted advertising campaign to immediately drive high-quality leads to your Rentbot site. You can learn more about our services and score a free 30-day trial with us here.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.