Many marketing budgets these days are pretty tight, and the pressure is on to make the smartest investments with the highest guarantee of a positive ROI for properties. So, when it comes to determining which advertising platform to choose, the lucky winner will offer high visibility, cost-effectiveness, and even higher conversion potential. We’ve already broken … Continue reading The most bang for your buck–Google Ads or ILS?
I’m sure those three letters—I-L-S (or Internet Listing Service)—have crept their way into every leasing office discussion at one time or another. Forrent.com, Apartmentguide.com and Mynewplace.com are just a few that have made their marks in the apartment industry, but the list is growing daily. Many Property Managers, especially those managing smaller communities, are left … Continue reading The most bang for your buck—ILS or Website?
Gone are the days when owners are solely relying on the ILS to meet their conversion and leasing goals. With a targeted local SEO strategy, Google Ads campaign, retargeting efforts and comprehensive content strategy, you can compete with the best of the ILS’s.
Most property managers and owners can attest to the power of a good, strategic marketing strategy. Effective marketing has the potential to increase leads, boost web traffic and can make a substantial difference on one’s overall ROI. But, considering all that occurs on a daily basis just to keep the leasing office afloat, do you … Continue reading 8 ways to save time on your marketing strategy
The way that prospective renters are searching for their next apartment community has taken a turn. The days of using an internet listing service (ILS) for apartment searches are fading—and fading fast. So, how are these renters connecting with your community? Simple. The old fashioned way—internet searching.
When renters are searching for their next property, your community isn’t the only one they’re viewing. This means you have a very limited window to capture these potential leads and convert them into actual leases. But, don’t worry just yet, there are few tactics you can do right now to secure your next cohort of … Continue reading Increase your Lead Conversion Rates
Now a days, it takes more than a “For Rent” sign out front to capture the attention of renters. We’ve entered an age where smartphones are king and access to information is almost instantaneous. Reaching mobile consumers has never been as important as it is today. More and more people have come to rely on … Continue reading Times are Changing
As property managers, we all want more leads but we all don’t know where or how to get them. Marketing an apartment is a full-time job and takes patience, consistency and, of course, creativity. A major factor of apartment marketing includes increasing your online presence, especially since most renters now a days are conducting their … Continue reading Increase your Online Presence, Secure More Leads
The apartment leasing industry can be quite the whirlwind some days. Between collecting rents, responding to resident complaints, inspecting units, tracking maintenance requests, managing the office and putting out an occasional fire every now and then, I’m sure all can attest to the fact that a property manager’s job is never done. Days are too … Continue reading Top Renter Frustrations Revealed