All posts by Jonsette Calloway

Leverage these free insight tools to understand your target audience better

Analytics, Apartment website, Engagement, Good to Know, Keywords, Marketing tips, Online Marketing, Target marketing

Knowing and understanding your target audience is essential to any multifamily marketing strategy. As a baseline, you’ll want to know their interests, dislikes, media habits, and overall demographics. Knowing exactly who your target audience is does not only help you more efficiently manage resources but substantially increases your conversion potential. 

Here are three free tools to uncover more about your target audience. Continue reading Leverage these free insight tools to understand your target audience better →

Content marketing planning 101: How to create your first content marketing plan

Apartment website, Good to Know, Google Ads, Keywords, Marketing tips, Online ads, Online Marketing, SEO, Social Media

You likely already know the importance of quality content in multifamily marketing. But what you may not know for sure is how to venture from conception to results. To get started with creating quality content to accompany your marketing planning, you’ll first need a content marketing plan. Continue reading Content marketing planning 101: How to create your first content marketing plan →

Here’s how you can create engaging videos that your audience will appreciate

Engagement, Good to Know, Marketing tips, Online Marketing, Social Media, Target marketing

Video has quickly emerged as a primary means to attract, engage and convert users online–so much so that more than half of consumers want to see videos from the brands they support. Given the increasing demand for video, it has become a vital tool for marketers to leverage in their marketing efforts to reach desired audiences across platforms. Continue reading Here’s how you can create engaging videos that your audience will appreciate →

So you’ve decided to go social. Here’s what you’ll need to know to succeed.

Apartment website, Engagement, Good to Know, Marketing tips, Online Marketing, Social Media, What Renters Want

We all know the influence and power social media has had on society and, for many, our lives. Unsurprisingly, many businesses have found quite a bit of success leveraging these platforms. For the multifamily industry, the stories may be a tad different. To succeed on any social media platform as a multifamily marketer, you’ll want to ensure that you have a solid strategy that offers consistency, dedication, and time investment. Those who have mastered these platforms with a solid strategy are reaping the benefits of greater reach, awareness, and conversions.

If you’re thinking about leaping into the social media space, here are a few basics you’ll want to know before getting started: Continue reading So you’ve decided to go social. Here’s what you’ll need to know to succeed. →

Five tips for creating killer Google display ads

Google Ads, Marketing tips, Online Marketing, Responsive, SERP, What Renters Want

Google display ads can help you reach prospective renters through visually appealing digital advertisements that appear across the web and other Google-owned assets. Many advertisers use display campaigns to increase general awareness, improve reach, and circle back with users who’ve already viewed their website or ad at one point in time. 

If you’ve been considering display ads, here’s how you can best optimize them to increase your conversion potential. Continue reading Five tips for creating killer Google display ads →

These free automation tools can help boost your Google Ads performance

Apartment website, Good to Know, Google Ads, Keywords, Marketing tips, Online ads, Online Marketing, SERP, Target marketing

Work smarter, not harder–this seems to be life’s mantra. Though you may have heard this phrase thousands of times, how often have you applied its wisdom? It seems that Google has taken this phrase to heart and has designed a performance planner to help you do just this. Continue reading These free automation tools can help boost your Google Ads performance →

Five quick SEO tweaks you can make to make your site spring-ready

Apartment website, Engagement, Keywords, Marketing tips, Mobile-friendly, Online Marketing, Responsive, SEO, SERP, Web Design

With the same intentionality, intensity, and (dare I say) excitement that we prep our homes for spring, we should be applying towards our websites. While online marketing remains ever-changing, it’s important to keep up with the times. This entails performing regular website and SEO audits to ensure your site is fully optimized, and your online traffic is flowing as it should. 

Here are some quick SEO tweaks you can make in minutes to ensure your website is prepped for this season’s traffic. Continue reading Five quick SEO tweaks you can make to make your site spring-ready →

Is your website hurting or helping your business? 

Apartment website, Customer Experience, Good to Know, Marketing tips, Mobile-friendly, Responsive, SEO, SERP, Web Design

Many are with the understanding that having a property website is a good thing, right? For starters, how else are your prospects supposed to locate you online? But what if that’s not always the case? Believe it or not, there are instances when having a website for your multifamily property can be detrimental to your marketing efforts, having the opposite unintended effect. When this occurs, your online presence and overall business suffer. Here are three instances when this can happen. Continue reading Is your website hurting or helping your business?  →

Residents will be looking for these amenities post-COVID

Apartment website, Customer Experience, Good to Know, Happy Renter, Leasing, Manager, Marketing tips, property managers, Resident Retention, Single-family Property, Single-family Property Manager, What Renters Want

The pandemic has undoubtedly created waves within the multifamily industry. As with many industries, we’ve had to re-adjust, reimagine and even remove several past practices and replace them with others that were more closely aligned with residents’ safety and occupational needs during that time. As we take small strides to inch away from a few of these pandemic measures, we’re left with renters with desires and needs that have remained forever changed and continue to evolve, especially regarding property amenity preferences. Continue reading Residents will be looking for these amenities post-COVID →

Behind every SEO success is a healthy technical SEO

Apartment website, Customer Experience, Good to Know, Marketing tips, Online Marketing, SEO, SERP, Web Design, What Renters Want

Generally speaking, search engine optimization is the process of catering one’s website to increase its chances of being seen in the search engines. Unlike with Google Ads, you cannot pay for placement with SEO, as everything occurs organically. While often, many seem to emphasize keywords and content heavily, other factors help influence the quality and success of one’s SEO strategy–enter technical SEO. Continue reading Behind every SEO success is a healthy technical SEO →