Reviewing your PPC campaign every day may seem like a daunting task at first mention, but so does squirming your way out of a significant campaign crisis at the final hour. In addition to setting you up for maximum success and fostering greater adaptability (which is the name of the PPC game) with your campaign, daily check-ups also help you better preserve your monetary investment. So, if you’re ready to step up your PPC game, you’ll need to get in the habit of performing these three tasks every day.
1. Take a glance at your key performance indicators (KPIs).
Whether it’s clicks, ad spend, click-through rates, or conversions, you need to spend a few minutes every day checking the status of each of your KPIs. You’ll want to especially stay on top of these particular metrics to ensure no major surprises with the campaign. Pay attention to any movement and take note of trends as they appear. By remaining in tune with these figures, you’ll be able to quickly redirect if there comes a need to reconfigure your campaign or even reallocate additional funds towards specific keywords, locations, etc.
2. Review your daily budget.
We could likely assume that you invested in your PPC campaign for its affordability, high conversion potential, and relatively quick turnaround time. To ensure you can score all three benefits, you’ll want to make sure that you’re maximizing your daily ad budget. A fully utilized ad budget is a positive sign; however, a zero to low utilization could signal an issue. If your campaign funds are not being used to their full potential, take a deep dive into your keywords, ad copy, and other more specific ad configurations, like location.
3. Check in with your keywords.
Search behavior fluctuates daily, and in some cases, by the hour. By doing a quick review of your keyword list, you’ll be able to confirm that your active keywords are still relevant. You’ll want to track instances where they may be underperforming to create possible trends. If you find that certain keywords are not scoring traffic over a consistent period, it may be time to retire that keyword. To assist with the process of landing a replacement, you can perform a quick Google search of your competitors, take advantage of the Google Ads keyword search tool, or utilize an independent keyword recommendation service. Additionally, if all of your keywords are performing well, you may also want to consider incorporating additional keywords into your repertoire. Getting in the habit of using this time to research new search terms for your campaign will also land you big wins in the long term.
Rentbot can help.
We know you’ve got a lot on your plate. And, trust, we’re not here to coach you to a fumble. Google Ads will likely score you more traffic and conversions, but only if you give your campaign the time and attention it deserves. That’s where we come in.
At Rentbot, we can help you fast-track your lead generation with our Google Ads services. We’ll take care of all of the work for you–from research to monitoring–so you can do what you do best–lease apartments. You’ll also get a detailed report and strategy call every month to review your Google advertising campaign. And we are always available to answer your questions at any time. If you’re ready to boost your PPC results, give us a try–there are no setup fees and no annual contract. Plus, you can test your campaigns as long as you like. We’d love to help! You can set up your consultation here.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.