Many multifamily communities recognize the benefits of investing in digital channels but do not have an official plan to support this investment and effectively engage their online prospects. Starting a digital marketing strategy can seem like a daunting task at first, but once you take the time to consider your goals, audience, and channels, the less overwhelming the process will become. And, once completed, you’ll welcome the insights and clear measures on ROI that you will experience having an integrated and defined strategy in place. Here are five steps to developing a fully integrated digital strategy.
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