It’s the latest social media craze that has stolen the time and attention of Generation Z–the infamous Tik Tok. Nowadays, you can’t scroll through any social media channel or news station without someone mentioning the viral, short-form video platform. And with engagement surpassing that of Instagram, this fairly new sensation has attained over 500 million active users who spend an average of fifty minutes on the app.
Influencers and brands are using Tik Tok to connect with their target market in a new and different way. Several within the real estate industry have already taken hold of this trend, with many finding success with taking a more creative approach to marketing their available properties. If you’re wondering if it’s time to give the platform a spin for your multifamily properties, here’s what you should know.
Consider your target audience.
If your prime target is not Generation Z (18 to 24-year-olds), then Tik Tok may not be the platform for you. But, if you are looking for new and creative ways to reach this target, it may be worth giving the platform a try, considering that you have the spare time, resources, and energy to invest. While there have been several trendy yet fleeting platforms to come into the limelight over the years (remember Snapchat?), you’ll need to consider the possibility that this too may also be but a short fad. It’s a little too early to tell, but that doesn’t mean you can’t take advantage while you can now by incorporating it into your marketing mix–the possibilities are endless.
Put in the work.
Tik Tok’s bread and butter lie in its interactivity. If you’re serious about testing Tik Tok, you’ll need to ensure that you are producing quality videos and often. You’ll want to take the time to craft an intriguing strategy that will not only capture your users’ attention but also tell your story. Be sure to think about your video captions and trending hashtags that will make the most impact and allow you to be found. One of the platform’s positives is that you can link to other social media sites, which could help in steering viewers to your pages that offer additional property information.
Engage, engage, engage!
To succeed at Tik Toking, you’ll need to interact with your viewers and other influencers. Make sure to follow, comment and like other relevant videos and participate in conversations with their users. By using this strategy, you’ll have better chances at redirecting the attention back to your videos.
Rentbot can help.
While we cannot directly launch you into Tik Tok stardom, we can get you found online. We design websites for multifamily properties that attract, convert and retain tenants. Each website is designed with mobile in mind and includes a conversion-optimized layout, real-time availability, online applications, and optional marketing boost. Our built-in SEO package also provides you with targeted keyword research that optimizes each website page to boost your organic search engine ranking. If you’re ready to be seen both on social media and in user searches, it’s time to schedule a free consultation with us here.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.