If you’ve looked at the pumps lately, you know that gas isn’t cheap. So, the average apartment prospect will not waste their precious gallons to drive around aimlessly from one apartment to the next, without first doing their research.
Instead, most renters will start their search online. Prospects want to know everything about a potential apartment home before they commit to using their gas and fighting traffic, especially after a long workday.
The best online presence wins
Property Managers and Developers often make the mistake of believing that a mediocre apartment website is okay. They mistakenly think that the units and property will do the selling once the prospect actually arrives.
The thing is, times have changed. It’s not the best property that wins; it’s the best online presence that wins. Apartment prospects will always choose helpful online resources over burning fuel and wasting time.
These savvy searchers first go online and search for what they are looking for. They will compare prices, policies, floor plans, location, amenities, hours of operation, and anything else that might be on their wish list.
What is a must-have for one prospect is different from the next, so it’s imperative not to leave any detail out. And everything should be easy to find and spelled out clearly. Pet policies for instance, should be listed, concise, and provide prospects with next steps if they are interested.
Well-crafted websites work
A great apartment website should be clean, clear and uncluttered. Flash intros, cheesy music, and other forms of digital gimmicks, will only distract your visitors and make it more difficult to find what they need.
Every single element of a well-crafted apartment website—color, theme, contrast, typefaces, font size and style, should make the site easy to read and reflect the overall feel of the property. There should be no major disconnect from one site page to the next. Instead, each site page should have a consistent look and feel. All pages should be clearly labeled, and offer quality content based on the page title.
Provide value to your prospects
For apartment prospects, the apartment-hunting process can be very stressful. Providing a current, helpful, and easy-to-navigate apartment website, will send the message to online visitors that you respect their time. Offering valuable information like current rent specials, real-time availability and HD photos of actual units will let the prospect know that your property is running like a proper business.
Rentbot apartment websites include all the details
Rentbot offers well-crafted websites in a variety of designs and color-schemes. Attract prospects with a clean website full of all of the little details. They’ll be able to view available units in real-time and view HD photos to pique their interest. Contact Rentbot today because the details definitely matter.
About the author
Jacquelyn Trimper joined the Rentbot team in 2014 after surviving 4 years in property management and marketing. She loves marketing, sales, and writing to help apartment owners and property managers.