Similar to their marketing counterparts, once you set up your pay-per-click (PPC) advertising campaigns, you can’t simply set it and forget it–especially not if you’re expecting results. Success with online advertising lies in consistency, attentiveness, responsiveness, and, most importantly, knowing your audience. Before you dive into your next PPC campaign, make sure you’ve first fine-tuned … Continue reading Create more targeted PPC campaigns with these four strategies
I’m willing to bet that, at some point in your life, you’ve heard that lightning never strikes the same place twice, bananas grow on trees, and bats are blind. But have you ever taken the time and energy to prove their validity? Well, it turns out, these are all myths and have been officially debunked … Continue reading Five common SEO myths that you thought were facts
We may still be in the midst of a worldwide pandemic, but that doesn’t mean your marketing resolutions have to remain on the back burner. Now’s the perfect time to take a deep dive into your 2021 marketing goals to improve the performance of your current advertising campaigns as well as those to come. To … Continue reading Three digital resolutions that should top your New Year’s to-do list
Despite all of the shake-ups, trials, and tribulations this year has brought forth, one fact remains the same–the multifamily industry has been forever changed. Multifamily marketing in 2020 looked a lot different than its seemingly insipid predecessors. When a worldwide pandemic struck the world and stalled paychecks, induced hesitations, and forced renters to remain in … Continue reading The top five multifamily marketing trends in 2020
To say this year has presented its own set of challenges would be an understatement. The stresses that 2020 brought have been shared by residents, agents, and property managers alike. Many within the industry were forced to step up their game to appeal to their prospects in a new and different way. Others were left … Continue reading Give the gift of apartment marketing this holiday season
Many marketing budgets these days are pretty tight, and the pressure is on to make the smartest investments with the highest guarantee of a positive ROI for properties. So, when it comes to determining which advertising platform to choose, the lucky winner will offer high visibility, cost-effectiveness, and even higher conversion potential. We’ve already broken … Continue reading The most bang for your buck–Google Ads or ILS?
Making the initial investment in Google Ads is only just the beginning of your journey. And while there are a number of ways to tackle managing your campaign, to achieve the best results, you’ll want to be diligent, attentive, and avoid the urge to “set it and forget it.” Otherwise, you’ll risk underperforming, non-converting and … Continue reading Three top Google Ads mistakes you may be making right now
Google Ads is like the Cadillac of marketing platforms. With capabilities to tailor your digital ads to very specific audiences, its versatility goes unmatched. Over the years, Google has evolved to incorporate additional advertising features to help businesses increase their visibility and streamline their Ads campaigns. However, despite Google Ads’ plethora of offerings, several marketers … Continue reading Five Google Ads features you never thought to use
Once stay-at-home orders were implemented, social media usage began trending upwards. After all, what else is one to do but tweet, browse, post and share? As a result of this increased usage, engagement rates have begun to soar across these platforms. According to a recent Harris Poll conducted earlier this summer, between 46% and 51% … Continue reading Now’s the time to strike on social media
If it’s one thing that this pandemic has taught us, it’s that we need to have a few sustainable, fail-proof marketing strategies in our back pocket. Despite the fact that there will always be outside variables that are beyond our control, there are still things you can do to boost your marketing success, even during … Continue reading 3 fool-proof marketing tips to weather any storm
