Mobile on the Mind

The smart phone and tablet have forever altered the consumer buying process. Now a days, when consumers want information, they turn to their mobile device first. So, it may not be surprising to know that mobile searching has surpassed the classic desktop search. And this trend is not just contained within the United States, but ten countries worldwide. Given the rise in mobile search traffic, it is becoming even more important for marketers to develop their digital strategies with mobile in mind in order to say on top.

If you have not taken the mobile plunge just yet, it may be time to get on board. Here’s how you can do it:

Alter keywords

Considering that users do not behave the same on a mobile devise as they do on a desktop, it may be beneficial for you to take a second look at your keywords to ensure that you are catering to mobile users too. Perform your own mobile apartment search using various keywords to see what your competitors are doing, and then see where your community stands. About 35% of the time, the first page for domain queries rank differently on mobile compared with desktop search engine results pages. This is why it is important for you to optimize your content and overall marketing strategy for both platforms. Tracking these results will often ensure that your community is popping up on the pages that you expect.

Tweak your content

Though more users are using their mobile devices to perform searches online, desktop users are actually spending more time on sites per visit than mobile users. Bounce rates also tend to be higher on mobile devices. So, you have to ensure that your content is concise and simplified. Long blocks of text tend to require more effort, attentiveness and time, which your users are not likely to give.  And to make matters more complicated, mobile users pay more attention to visuals over text.  Try supplementing your content with relevant visuals to draw in your visitors and keep them on the site. Incorporate catchy headline text to summarize content whenever possible so that your visitors can easily receive your information with a quick glance. And, as always, the same golden rule for content holds true—quality over quantity is key.

Analyze your traffic

To keep up with the mobile curve, you will also need to use data to help drive many of the big decisions related to your online content strategy. Google Analytics is a great tool that will help you drill down your mobile and desktop traffic numbers. Pay special attention to page visits, engagement rates, organic search results, and conversions for each user group. Once you perform a monthly analysis, you will not only get great insight into your visitors but will then be able to tweak your marketing and content strategy to better optimize their engagement.

Rentbot can help.

Mobile web traffic is quickly outpacing that of desktop, and there is no evidence of it slowing down anytime soon. Keeping a mobile-first mindset is something that we’re all too familiar with at Rentbot. And the proof is in each of our websites, which have been personally designed with mobile optimization in mind. Our responsive, custom sites are not only guaranteed to work on any mobile or desktop device, but are also carefully optimized to ensure that your property is highly searchable and will rank well in organic search engine results.

Think beyond the desktop and take the mobile leap. Give us the next 30 days, and we’ll give you the Rentbot guarantee, for free—more leases and better tenants with less hassle.

About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising and copywriting, she has helped a multitude of clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.