New Google changes, big property impacts

Google has been pretty busy over the past two months working on SEO site improvements for businesses and searchers alike. Though some of these updates were minor in nature, others will certainly have a major impact on your property and website.

Take a look at how these new improvements will impact you and your SEO efforts:

Ad blocking

Have you ever landed on a website and in .5 seconds been bombarded by an annoying and intrusive advertisement that you have little to no interest in? Well, this may be good news for you! Google has now dedicated their efforts towards putting a halt to these types of website ads which interfere with the user’s site experience. This particular crackdown may be beneficial for the end user, but not too great for the marketer behind the ad. So, if your property just happens to be leveraging these types of advertisements online, it may be time to review other options, as these old ads will no longer meet Google’s ad standards, and you could face consequences in the near future.

Google My Business – Posts

Another big update has recently occurred within Google’s popular Google My Business feature. Google My Business are the business-specific information panels that show up to the right of the search results. This is where you have your property’s name, address, phone number, photos, etc.  With this latest update, now you too can post social updates right to the search results pages. Properties can take advantage of this new feature to really give their prospects what they want—specialized content! By publishing upcoming resident events or property photos and tours through this tool, you’ll be able to better capture and hook those prospects who may already be searching for you anyway, but want to know more about what your property has to offer. Give it a shot!

Google My Business – Website Builder

Also new for Google is the worldwide launch of the “Google My Business” website builder. Now, this little gem, clearly catered towards small businesses, offers a single page web design that can be created in a matter of minutes. The true beauty, though, lies in its price tag—free! This tool is not actually a replacement for a complete business website with multiple pages and links, as it lacks sharing features, meta-tags, analytics, call-to-actions, etc. However, it may be very useful for those small operations who are just entering the online world and would like to get their feet wet first prior to investing in a larger site or those who do not have the time to build one.

 From websites, to SEO services to setting up Google My Business – Rentbot can help.

Google hasn’t been the only one hard at work these past few months. Over here at Rentbot, we’ve been just as busy designing new sites for new properties nationwide. Rentbot will help you fill in the gaps where Google cannot. Take the plunge to invest in a new website, and in just a matter of days, we’ll build you a fully customized, multi-page site with high-definition photos, a simple-to-use design and online functionalities like rent payments and maintenance requests. And that’s not even the best part!

Each Rentbot site is also designed with SEO in mind. So, while your Google My Business listing is helpful, your new Rentbot site will be carefully optimized so that it is completely searchable and ranks in the upper tier of organic search engine results. Throw in our mobile and responsive design, and you’ll be well on your way to securing more leases while increasing your online traffic.

Attract the attention that you deserve with a Rentbot site, and let the search engines handle the rest.

About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising and copywriting, she has helped a multitude of clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.