Real Estate Developers: Your Brand is your Biz

At Rentbot, we provide well-crafted websites with sophisticated designs that provide apartment managers and real estate developers with everything they need to manage and promote their community. In addition, Rentbot offers branding assistance for real estate developers who want to build a brand that reflects their promise and their passion.

As a real estate developer, you have to be an expert on everything from real estate to politics. You must create relationships with potential buyers and investors, and assume profit/loss responsibility. Perhaps most importantly, you must figure out an effective way to promote and pre-lease your apartment developments within your budget and on brand. That’s where Rentbot comes in.

A Smarter website alternative

Before Rentbot, developers were forced to choose between an expensive, custom-built apartment website, or a cheap template that was a lot of work and lacked the necessary features. Or, you could go with a large property management software package. But you may end up paying a lot more for bells and whistles that you don’t necessarily need.

Rentbot’s websites deliver a custom experience without the cost. For apartment developers looking for a quality apartment website which allows prospects to pre-lease units and SEO capabilities, our unique sites have everything you need. Plus, our unique options can assist you in creating a strong, recognizable brand.

Custom logo designs and special options

You see, when it comes to building a brand, you should leave nothing to chance. Our custom logo designs and website options offer real estate developers the tools they need to build a brand they can be proud of as well as a brand that prospects will recognize and trust.

Donald Trump once said, “If your business is not a brand, it is a commodity.” In short, that means if you’re not building a brand, your business is something that can be lost or sold. A brand is how people know what to expect; it’s the difference between being known and being just another option. For apartment developers it’s no different. At Rentbot we’re here to assist you with creating a brand for your properties—a brand that you can be proud of.

About the author

Jacquelyn Trimper joined the Rentbot team in 2014 after surviving 4 years in property management and marketing. She loves marketing, sales, and writing to help apartment owners and property managers.