The pandemic has undoubtedly created waves within the multifamily industry. As with many industries, we’ve had to re-adjust, reimagine and even remove several past practices and replace them with others that were more closely aligned with residents’ safety and occupational needs during that time. As we take small strides to inch away from a few … Continue reading Residents will be looking for these amenities post-COVID
Generally speaking, search engine optimization is the process of catering one’s website to increase its chances of being seen in the search engines. Unlike with Google Ads, you cannot pay for placement with SEO, as everything occurs organically. While often, many seem to emphasize keywords and content heavily, other factors help influence the quality and … Continue reading Behind every SEO success is a healthy technical SEO
It’s the latest social media craze that has stolen the time and attention of Generation Z–the infamous Tik Tok. Nowadays, you can’t scroll through any social media channel or news station without someone mentioning the viral, short-form video platform. And with engagement surpassing that of Instagram, this fairly new sensation has attained over 500 million … Continue reading Is it time for you to try Tik Tok?
Many know by now the importance of a good property website. And, by “good,” I’m referring specifically to its conversion potential. After all, if your site isn’t offering you conversions, then what’s the point, right? As we tiptoe out of this pandemic, slowly but surely, many are revamping their sites to adapt to the changed … Continue reading Can your website accommodate today’s virtual leasing experience?
Connecting with prospective renters is a job in and of itself. We conduct hours of research to gauge perspective on our target, then develop strategic advertising plans with what we hope is the precise marketing mix that will sway them to sign a lease. Rarely, however, do current renters feel the love from a deliberate, … Continue reading Should you market for resident retention too?
We’ve almost made it! After a tough year, the country is finally on the verge of reopening and assuming a form of normalcy. While the lifestyle we came to love pre-COVID may be gone with the wind forever, many are starting to venture out into the market, which begs the question–is your property ready to … Continue reading Will your property thrive in a post-COVID world?
I’m willing to bet that, at some point in your life, you’ve heard that lightning never strikes the same place twice, bananas grow on trees, and bats are blind. But have you ever taken the time and energy to prove their validity? Well, it turns out, these are all myths and have been officially debunked … Continue reading Five common SEO myths that you thought were facts
Despite what you may have heard, the concept of search engine optimization (SEO) extends far beyond keywords and strategically placed links. While link building and keyword placement are important components of a good SEO strategy, Google has swayed more towards user behavior and user experience when determining which pages appear first in search results. In … Continue reading Score big on user experience, and you’ll also win at SEO
Has social media been working for you or working you this year? Social media platforms can bring tremendous success for your property, but the challenge lies in crafting an effective strategy. Whether you’re completely new to social or just want an added boost to your existing strategy, we have you covered. Incorporate these five tips … Continue reading 5 tips to supercharge your social media marketing
Similar to our yearly physicals at the doctor’s office, it’s just as important to conduct regular “check-ups” on your SEO to see how well it’s functioning. Analyzing your website and its content frequently helps you to know if you’re operating at peak performance and receptibility with your users. It will also help identify any missed … Continue reading Have you performed an SEO site audit lately? It may be time.